When it comes time to sell your home in London, Ontario, your pricing strategy will make or break your results. And no matter the market—sellers, buyers, or balanced—there are three strategies:
Let’s break each one down, so you can decide which approach works for you, and what the consequences are.
This is where savvy home sellers position themselves. Pricing at the market means you’re aligning your home’s price with what similar homes are currently selling for, not just what others are asking.
You’re tuned into buyer psychology and understand that buyers are comparison shoppers. They’ve seen the overpriced homes, and they’ve seen the bargains. A well-priced home stands out as fair, reasonable, and worthy of attention.
What you can expect:
Ideal for: London, Ontario home sellers who are serious about moving and want to capture the most motivated buyers in the shortest time frame.
This happens when a seller prices too high for today’s conditions—maybe based on outdated comps, emotional value, or what they “need” to get. These homes sit. Weeks pass. Showings dry up. Price reductions follow.
By the time you adjust your price to meet the market, your listing has gone stale, and you’ve missed your window of opportunity.
No amount of marketing can out-market an over-priced listing!
What you can expect:
Unfortunately, no one is ideal for this. This is the “wishful thinking” zone, and it rarely works out in the seller’s favour.
This means pricing just under market value to generate strong interest and possibly spark multiple offers.
In a balanced or competitive market, this can be a smart strategy. You’re creating the perception of value and can often drive the final sale price above asking through buyer competition.
What you can expect:
Ideal for: Sellers in hot neighbourhoods or unique properties that are likely to draw strong buyer interest.
It’s impossible to price your home accurately without current, hyper-local knowledge. What sold last month in Byron or Old North might not apply today. That’s where I come in.
I live and breathe this market. I can tell you:
Whether you’re selling a Westmount ranch, a downtown condo, or a family home in Old South London, pricing is the single biggest decision you’ll make. And you only get one chance to make a strong first impression.
So ask yourself:
“This is our fourth house with you — actually, seven, the four we bought through you and the three we sold through you. Amazing! Can you come and talk to my boss? I think my company needs some help!”
— Jillian & James Crossmore
“Hi Ty, thanks for all your hard work in helping us sell our home. For buying our new condo, too! We are so glad we took your advice — we didn’t even know this complex existed. My sister was so impressed that she’s listing her home with you next week. Congrats! Thank you for the wonderful donation in our name. Rest assured, you are our real estate guy!”
— Bev & Ian Crossman
If you’re not sure where your home fits in, I’d be happy to have a conversation—no pressure, just real numbers and honest advice.
A. Any month that you list it higher than other similar homes.
In every real estate market—hot, cold, or balanced—there are always two markets happening at once. They are houses that sell, houses that sit. Do not let anyone tell you differently!
Whether you’re selling a Westmount ranch, a downtown condo, or a family home in Old South London, pricing is the single biggest decision you’ll make. And you only get one chance to make a strong first impression.
So ask yourself:
We’ve all seen the boring, plain, everyday marketing that offers free valuations without seeing your home!
A Comparative Market Analysis is a report that provides an anticipated sales price or price range for the subject property.
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How can anyone accurately value your home without physically seeing it and doing two to three hours of research?
Have you ever bought anything “at ” ballpark price,” “general price range,” or “the market price”?
After advising and guiding hundreds of sellers, I’ve never sold anything at a ballpark price.
Semantics aside, you deserve a price many willing, qualified buyers will pay.
A comparative market analysis (CMA) is a process that realtors use to determine a home’s market value. Conducting an accurate, consistent CMA isn’t easy.
Most Realtors are not taught this skill in their pre-license real estate classes.
There is more to listing a house or a condo for sale. Taking pictures, preparing documents, coordinating showings, and negotiating offers are the easiest parts of the selling process!
Skill and experience are vital to keep the transaction together!
If you decide to utilize our research and apply our marketing tips:
In real estate transactions, there is no such thing as a paperless trail.