The First 72 Hours Determine What Your London Home Sells For. Most Sellers Don't Know That.

Selling Your Home in London, Ontario — What No One Else Will Tell You Straight

You've probably already done some research. Maybe you've checked a few estimates online, talked to a neighbour who sold last year, or had a realtor drop off a card. And somewhere in all of that, you still have the same question you started with: 

"What is my home actually worth — and how do I make sure I don't leave money behind?" 

That's the right question. And the answer is that it depends almost entirely on one decision made before the home hits the market: how it's priced and positioned before the first 72 hours. Homes that start too high and need a price cut later almost always net less in the end than homes priced right from day one — even when the final sale number looks similar on paper. The difference is buyer psychology. A home that sits loses perceived value. A home that's positioned right creates urgency. 

The three strategies below aren't theory — they're the actual framework I use with every seller I work with. Read through them, see which one fits your situation, and if you want to talk through what it means for your specific home, I'm a phone call away. No obligation. No pressure. Just a straight conversation.

Call Ty Lacroix directly: 519-435-1600


An upscale house in London Ontario

Strategy #1 — Pricing At the Market (The Fair Exchange)

The Path of Transparency: Pricing At the Market

Aligning your home with the current London reality to attract the most qualified, serious buyers.

The Strategy: When we price "At the Market," we are making a statement of confidence. We utilize the most recent, verified sale data from your specific London neighbourhood—whether that’s the quiet crescents of Byron or the historic streets of Woodfield. We don't rely on "automated estimates"; we rely on the cold, hard facts of what buyers have actually paid in the last 60 to 90 days.

The Logic: Buyers in the 2026 market are more informed than ever. They have been watching the local inventory for months. When a home is priced fairly at its true market value, it stands out as a "clean" opportunity. This approach eliminates the friction of over-negotiation and positions you as a serious seller looking for a serious partner.

The Consequences (The Fiduciary Truth):

  • Predictability over Hype: You likely won’t experience a "bidding war" or have 50 people through your home in 48 hours. Instead, you get a controlled, professional sales process.

  • Dignified Negotiation: Because the price is defensible by data, we have the upper hand during the inspection and appraisal periods. We aren't defending an inflated number; we are protecting a verified asset.

  • Patience is Required: In a balanced market, this strategy typically sees a firm sale within 21 to 45 days. It is a marathon, not a sprint, designed to find the right buyer—not just any buyer.

Broker's Note: This is the most "frictionless" way to sell. If your priority is a smooth, predictable transition to your next chapter without the emotional roller coaster of market games, this is often the path we recommend.

sell your home in London Ontario, yes or no

#2 Sequence: Pricing Behind the Market (Chasing Yesterday)

The Cost of "Chasing Yesterday": Why Overpricing Erodes Equity

Pricing "behind the market" occurs when a home is positioned based on outdated data, emotional attachment, or a perceived financial "need" rather than current market reality. While it may feel safer to "leave room for negotiation," this approach often leads to the Stale Listing Syndrome.

The Consequences of the "Wishful Thinking" or "Denial" Zone:

  • Declining Interest: Motivated buyers often ignore listings that appear disconnected from value, leading to dry spells in showings.

  • Stale Listing Status: The longer a home sits on the market, the more "market-worn" it becomes, causing buyers to wonder what is wrong with the property.

  • Lower Final Net: By the time a price reduction occurs, the window of peak interest has closed, often resulting in a final sale price lower than what could have been achieved with an initial position that was correct.

Broker’s Perspective: No amount of marketing can compensate for an incorrect market position. A home that sits eventually invites "lowball" offers from buyers who sense a lack of momentum.

"No one can out-market an over-priced listing!"

1 Highland Woods Court London Ontario

#3 Sequence: Pricing Ahead of the Market (The Bold Play)

The Bold Play: Driving Competition to Maximize Your Return

Pricing "ahead of the market" involves strategically positioning your home just under current market value to ignite intense buyer interest and potentially spark multiple competing offers. In a balanced or competitive market, this is often the most effective way to create a perception of high value and drive the final sale price above the initial asking price.

What You Can Expect from a Bold Market Position:

  • Surge in Activity: A lower-than-expected price point often triggers a significant increase in showings and immediate buzz among active buyers.

  • Negotiating Position: By attracting multiple interested parties, you shift the power dynamic in your favour, often leading to cleaner offers with fewer conditions.

  • Over-Asking Results: When executed correctly in the right neighbourhood, this strategy may yield a final sale price that exceeds standard market expectations.

Ideal For: Sellers with unique properties or those located in high-demand London neighbourhoods where buyer competition is consistently strong.

Broker's Perspective: This is not a "fire sale" strategy. It is a calculated move designed to ensure you don't just "find a buyer," but that you find the best buyer willing to pay a premium for your property.

This strategy is a primary driver of the strongest outcomes our clients achieve compared to standard market results.


A vacant land home in London Ontario

What London Home Sellers Say About Working With Ty

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“This is our fourth house with you — actually, seven, the four we bought through you and the three we sold through you. Amazing! Can you come and talk to my boss? I think my company needs some help!”

— Jillian & James Crossmore

⭐️⭐️⭐️⭐️⭐️

“Hi Ty, thanks for all your hard work in helping us sell our home. For buying our new condo, too! We are so glad we took your advice — we didn’t even know this complex existed. My sister was so impressed that she’s listing her home with you next week. Congrats! Thank you for the wonderful donation in our name. Rest assured, you are our real estate guy!”

— Bev & Ian Westmorland

Q & A

Q. What is the worst month to list a home for sale?

A. Any month that you list it higher than other similar homes.

There Are Only Two Real Estate Markets in London Ontario

In every real estate market—hot, cold, or balanced—there are always two markets happening at once. They are houses that sell, houses that sit. Do not let anyone tell you differently!

Ready to Talk About Your Home?

You've just read the three strategies. You may already have a sense of which one fits your situation — or you may have more questions than when you started. Either way, that's exactly where a conversation with me begins.

There's no obligation and no pressure to list. Just a straight read on your home's position in today's London market — and what a realistic sale could look like for your specific situation.

Most homeowners who sit down with me leave with more clarity than they've had in months. That's the whole point.

Selling within 3 months or 3 years — it doesn't matter. The right time to get informed is before you need to act.

Ty Lacroix, Broker, will respond personally within one business day.

This website may only be used by consumers that have a bona fide interest in the purchase, sale, or lease of real estate of the type being offered via the website. The data relating to real estate on this website comes in part from the MLS® Reciprocity program of the PropTx MLS®. The data is deemed reliable but is not guaranteed to be accurate.