That question is usually followed by two more: "Will I actually get what I need out of this?" and "How do I know I can trust the person I hire?" Those aren't small questions.

 And the real estate industry has done a poor job of answering them honestly — because the answer requires transparency that most brokers aren't willing to offer.

The home you're selling is the result of years of payments, decisions, and care — it deserves more than a sign on the lawn and a hope for the best.

That's the difference between a Realtor who lists your home and a real estate Broker who protects it.

 According to the Canadian Real Estate Association, homes sold with a structured pricing and positioning strategy sell for an average of 3–5% more than comparable listings with no documented strategy. On a $900,000 home in London, that's $27,000–$45,000 — the difference between leaving money behind and leaving on your terms.

If you're thinking about selling — even if that's still months away — the questions most London homeowners are sitting with right now are the same ones this page is built to answer.

Scroll down. Take what's useful. When the time feels right, I'll be here.