You start by assessing what you need from this move — your timeline, your financial target, and what success actually looks like. I research your specific street, cross-reference active competition and recent sales, and we determine the right asking price together.
Homes correctly priced from day one consistently sell for more than homes that require a price reduction — even when the final number looks identical on paper.
Before a single buyer walks through your door, we agree on a strategy, build a proactive marketing plan, and prepare your property to make the strongest possible first impression.
Phase 2 — On the Market
Your home goes live. Professional photography, a targeted marketing plan, and a strategic narrative designed to attract qualified buyers — not browsers.
We schedule showings, collect feedback, and make real-time adjustments as needed.
In the London market, the first 10 to 14 days are the most critical window. A home that generates momentum early almost always closes stronger.
Phase 3 — Offers and Negotiation
When offers arrive, we review every one for its true net value — not just the headline number. Conditions, timelines, financing strength, and closing terms all affect what you actually walk away with.
I negotiate on your behalf with one objective: the best possible outcome for you, not the fastest path to a fee.
Phase 4 — Closing
Once an offer is accepted, the real work begins. Mortgage approvals, home inspections, status certificate review if it's a condo, lawyer coordination, title searches, and a final walkthrough — my checklist ensures every step is completed in the right order, nothing falls through the cracks, and your move happens on schedule.
At the end of it all: your proceeds cheque, your keys handed over, and the start of your next chapter.
My checklist runs 81 points for a straightforward house sale, up to 182 for a condo, and as many as 243 for more complex properties — the exact list depends on what you're selling.
