Most people selling a home have done it once or twice in their lifetime — if at all. The process looks simple from the outside. 

It isn't. 

There are over 30 distinct steps between the day you decide to sell and the day you receive your proceeds cheque — and what happens in the first 72 hours sets the tone for everything that follows. 

I'm Ty Lacroix,  a real estate Broker at The Envelope Real Estate Group. For 24 years, I've walked London, Ontario, homeowners through every one of those steps. 

Not once has a client been surprised by something they weren't prepared for. That's not an accident — it's a process. 

Here's exactly what that process looks like.

Your Complete Home Selling Chart

You start by assessing what you need from this move — your timeline, your financial target, and what success actually looks like. I research your specific street, cross-reference active competition and recent sales, and we determine the right asking price together. According to the Real Estate Institute of Canada, homes correctly priced from day one consistently sell for more than homes that require a price reduction — even when the final number looks identical on paper.

Before a single buyer walks through your door, we both agree to a listing agreement, build a proactive marketing plan, and prepare your property to create the strongest possible first impression.

Phase 2 — On the Market

Your home goes live. Professional photography, a targeted marketing plan, and a strategic narrative designed to attract qualified buyers — not browsers. 

Showings are scheduled, feedback is collected, and adjustments are made in real time if needed. 

In the London market, the first 10 to 14 days are the most critical window. A home that generates momentum early almost always closes stronger. 

Phase 3 — Offers and Negotiation

When offers arrive, we review every one for its true net value — not just the headline number. Conditions, timelines, financing strength, and closing terms all affect what you actually walk away with. 

I negotiate on your behalf with one objective: the best possible outcome for you, not the fastest path to a fee. 

Phase 4 — Closing

Once an offer is accepted, the real work begins. Mortgage approvals, home inspections, status certificate review if it's a condo, lawyer coordination, title searches, and a final walkthrough — my 81-point checklist ensures every step is completed in the right order, nothing falls through the cracks, and your move happens on schedule.

At the end of it all: your proceeds cheque, your keys handed over, and your next chapter begins.

We use anywhere from an 182- to a 243-checkpoint list, depending on the property and style.