Before making an offer on a home in London, Ontario, do four things to protect yourself from overpaying:
- Check active listings to confirm the home is priced reasonably
- Compare average sold prices to list prices
- Tour several comparable homes
- Review how long listings have been on the market.
Underneath all four sits one question that decides almost everything:
How motivated is the seller — and how motivated are you?
Start With Motivation
Has the home been on the market for more than 30 days? That could mean the seller isn't truly motivated. It could mean the home is overpriced and hasn't moved. Or it could mean the seller is now highly motivated and ready to deal. The same number of days on market can point in three completely different directions, and knowing which one you're looking at changes your whole approach.
Then turn the question on yourself. If you've been transferred for work, your own home is already sold, your lease is ending, there's another child on the way, or you've had enough of renting — you may be more motivated than you realize. And a motivated buyer who hasn't admitted it to themselves tends to overpay.
For context, London is currently a buyer-friendly market: roughly 5 months of inventory, with homes selling at about 97.4% of asking price, meaning the average home goes for around 2.6% below list price. That's a market where patience and preparation are rewarded — but only if you know how to read it.
Keep Your Emotions Out of the Negotiation
If your heart is pounding over a home and you can't stop picturing yourself in it, you will not negotiate well. That's not a character flaw — it's human. But it's also expensive.
Sometimes the pull isn't even about the house itself. It's the layout, the street, the school, or a lifestyle you've imagined. Recognizing what is pulling at you helps you separate the home's actual value from what your emotions say it's worth. Those are two different numbers, and the gap between them is real money.
The single best protection against this? Besides my phone number — I couldn't resist — it's solid comparable sales and market data for the area and the wider market. Facts are the antidote to a racing heart.
The Four Things to Do Before You Offer
1. Look at the area's active listings. Is the home you're considering priced within the range of other homes for sale nearby? If it is, you know you're starting from a reasonable place. If it's well above, you need to understand why before you offer a dollar.
2. Compare average sold prices to list prices. List price is what a seller hopes for. The sold price is what buyers actually paid. In London right now, that gap averages about 2.6%, but it varies by neighbourhood and property type. Knowing the real local figure tells you where a fair offer begins.
3. Tour several other listings in the area. You can't judge value in isolation. How does your choice compare to what else is on the market? Is it in similar condition? Better sited, bigger, smaller, better landscaped? Seeing the alternatives is the fastest way to understand whether a property is a bargain, a stretch, or just right.
4. Look at average market times for the area. How long are similar homes sitting before they sell? If the median is around 24 days and the home has been listed for 45, that says something. When it sells in a week, that tells you something else. Days on market is a quiet signal of both pricing and demand.
You May — Or May Not — Be Ready
After doing this homework, you might be ready to make a strong, confident offer. Or you might discover the home isn't what you thought, or the price doesn't hold up against the comparables. Either outcome is a win because both are based on facts, not feelings.
The Gap This Doesn't Close
You can do all four of these things on your own — and you should. But raw numbers don't interpret themselves. Two homes can show the same days on market for opposite reasons. A list-to-sold gap can mean a motivated seller or a quietly overpriced one. Reading what the data actually means for the specific home in front of you is where 24 years of watching this market matters.
That's the work I do before any of my buyers write an offer: pull the comparables, read the seller's likely motivation, and tell you what the home is genuinely worth — not what the listing says, and not what your heart says.