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What Concerns You The Most About Selling Your Home in London, Ontario?

In a recent national survey of thousands of home sellers, they were asked, “What did you find most challenging or stressful about selling your home?”

  • 13% preparing their home for sale

  • 10% dealing with a Realtor

  • 9% of the paperwork

  • 7% open houses

  • 20% uncertainty of whether their home will sell or not

  • 41% of the negotiations involved back-and-forth discussions. Was their realtor strong and skilled enough to handle the process?

London, Ontario Home Seller Concerns

This is an unofficial compilation of concerns I frequently hear from clients and prospective sellers.

  • Price (Not surprisingly, almost everyone!)

  • Showing the home (Keeping the place tidy and show-ready, and managing the disruption of leaving the home or packing up the kids or pets).

  • Safety and security for those viewing the home.

  • Buyers Qualifications

  • Closing costs

How Do Buyers Know About a House or a Condo in London, Ontario & Area Is For Sale?

looking on a mobile phone of homes for sale in London Ontario

In 2023, 96.7% of homes sold were previewed by buyers on websites, either through Realtors’ sites, MLS, or social media! In 2025, 100%!

It is becoming increasingly easier every year to search for homes for sale from any device, anywhere, at any time!

Knowing the above numbers and how buyers find your home among competing listings will help you make informed decisions. Ensure that your home stands out & gets noticed!

Virtual tours of your home should be compatible with desktops, tablets, or handheld devices. Floor plans and 3-D work well.

Social media, blogs, and multiple websites expose your home to a broader audience of buyers.

See our home sellers guide for some great tips and ideas

Which of the following three online searches would you prefer?

44% of the buyers who walked through a home viewed it online

looking ar real estate in London Ontario online

Sixty-seven percent of buyers who walked through a home had viewed it online and taken a virtual tour.

they like the virtual tour Ty did of their home

88.6% of buyers who walked through a home had viewed it online, which had floor plans and a virtual tour.

Strategic presentation tools differentiate between a buyer who sees and potentially buys a home and a buyer who merely deletes it from their search.


The Five Letter Word That Matters The Most: ‘Price’

London and Area Home Sellers: You Only Have 3 Pricing Strategies — Which One Are You Choosing?

When it comes time to sell your home in London, Ontario, your pricing strategy will make or break your results. And no matter the market—sellers, buyers, or balanced—every seller has just three choices:

Price At the Market
Price Behind the Market
Price Ahead of the Market

Let’s break each one down, so you can decide which approach works for you, and what the consequences are.

Read More and Sell For More!

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What Is Stalling The London Ontario Real Estate Market?

What is stalling London, Ontario home sales, and how can you take advantage of this market, whether you are a buyer or a seller?

BMO Capital Markets has been transparent about what is holding back the real estate market: the spread between what sellers want and what buyers are willing to pay.

At the bottom of this blog, I will articulate the best I can how this will affect you if:

  • You don’t care what the market does.

  • You are thinking of selling.

  • You are thinking of buying.

  • You are thinking of buying and selling.

  • Your home is for sale now.

Robert Kavcic, senior economist, describes it as a “wide bid-ask spread” that has prevented the market from clearing, leaving listings to languish. The only durable remedy is to close that gap.

There are three theoretical ways to achieve it.

  • The first is forced selling, which would require a deep recession, rising defaults, and job losses, a scenario neither imminent nor desirable.

  • The second is a substantial drop in mortgage rates to the low three-percent range, requiring a roughly 100-basis-point cut from current levels. That path is considered improbable in the near term.

  • The third is price reductions. BMO regards this as the most realistic outcome. RBC reaches a similar conclusion, noting that moderating prices in several regions have delivered the most remarkable affordability improvement in three years, encouraging more buyers to act.

Property Valuations

 Price Movements Are The True Lever Of Affordability

In the current interest rate environment, the arithmetic of affordability favours price declines over marginal rate cuts. Consider a $700,000 home with 20 per cent down, a 25-year amortization, and a five per cent mortgage rate. A five per cent drop in price reduces monthly payments by approximately $165. By comparison, a 25-basis-point rate cut on the same home saves about $58 per month.

The implication is straightforward: in the near term, further price moderation will have a greater impact on unlocking demand than incremental moves by the Bank of Canada.

Daniel Foch wrote: “September’s influx of new listings will test the market’s resolve. CREA (Canadian Real Estate Association) highlights this as a pivotal moment, when the balance between buyer demand and seller supply could either sustain recent gains or compel further price concessions.”

He further wrote: “The outcome matters because the recent lift in sales reflects opportunity rather than exuberance. With mortgage rates still high, price adjustments have been, and will remain, the most powerful lever for unlocking demand. In many major markets, values have eased just enough to restore some affordability, drawing sidelined buyers back into the market. “

a couple thinking of buying a home in London Ontario

How This Will Affect You

You Don’t Care What The London Ontario  Real Estate Market Does!

The real estate market affects everyone, from tenants and landlords to developers, as well as the commercial and industrial workforce, and affordability. Even if you have no intention of buying or selling, your wealth or poverty status is irrelevant. You don’t have to guess what drives interest rates, population growth or decline or demographics.

Reality is neutral.

You Are Thinking Of Selling.

You have two choices: price to sell or price to sit.

Thinking Of Buying.

The smartest move in a London, Ontario Buyer’s market is to buy now! 

You Are Thinking Of Buying And Selling.

What you can buy for and sell for is the spread, a few synonyms: unfurl, broaden, expand, proliferation, advance and reach your net worth!

Your Home Is For Sale Now.

Your pricing strategy will make or break your results. And no matter the market—sellers, buyers, or balanced—every seller has just three choices:

  1. Price At the Market

  2. Price Behind the Market

  3. Price Ahead of the Market

What are the consequences?

Wondering What To Do?

Sell, buy, stay, sit, guess?

Allow me to help you understand the London Ontario real estate market


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Low-Ball Offers in London Ontario Insult or Opportunity?

If you’re selling your home, there’s nothing quite like the gut punch of low-ball offers in London Ontario. You’ve priced your property carefully, it’s beautifully presented, and then—wham!—someone tosses out a number that feels like an insult.

Here’s the thing: low-ball offers happen, especially in a buyer’s market. They can be frustrating, but they don’t have to be deal-breakers. With the right strategy (and the right Realtor), a low offer can become the start of a real negotiation, not the end of it.

What Exactly Is a Low-Ball Offer?

Pretty much what it sounds like: an offer significantly below your asking price, typically 10% to 20% lower, or more.

Why do buyers do it?

  • They want a deal.

  • They’re testing your flexibility.

  • They want to see if they can get lucky.

Low-ball offers often come with “sweeteners” to make them look more appealing:

  • Cash offers for a quick close.

  • Fewer conditions (waiving inspections or appraisals).

  • Repair requests or credits to justify their price.

From a buyer’s perspective, it’s just a strategy, or in 90% of the time, false perceptions! For a seller, it feels personal. But it doesn’t have to be.

reviewing a low ball offer in London Ontario

A Real-World Example

You list your home for $800,000—priced right for the market, in excellent condition, and in a desirable neighbourhood. Then someone offers $700,000.

Why would they do that?

  • Market conditions give them the confidence to push.

  • They see (or invent) flaws to justify a discount.

  • They’re hoping to “meet in the middle.”

  • They love the house but can’t afford the full ask.

The Realtor Factor

Here’s what most sellers don’t realize: In many deals, it’s not the buyer or the seller who derails negotiations. It’s the Realtors.

Every offer is reviewed by two people: the buyer’s agent and the seller’s agent. If one of them lacks skill—or lets ego take over—the deal can implode before it has a chance.

A skilled negotiator knows how to:

  • Read the other agent’s style without getting rattled.

  • Keep communication productive, not personal.

  • Turn a bad offer into a constructive conversation.

an uptight rightous realtor

This is not the picture your Realtor uses on her Facebook pages

Unfortunately, not all Realtors are skilled negotiators. In fact, I’d say most aren’t.

The Five Realtor Types (and How They Can Sabotage a Deal):

  1. The Ghost – Disappears when it’s time to talk numbers.

  2. The Bulldog – Pushy, combative, and thinks “winning” is the point.

  3. The Rookie – Nervous, inconsistent, and overly reliant on scripts.

  4. The Bluffer – Creates false urgency, bends the truth.

  5. The Performer – Loves the drama more than the deal.

After selling hundreds of homes in London and the area, I’ve seen them all. Most low-ball offers in London Ontario and anywhere come from agents who haven’t done their homework—or believe they’re “King Sh*t” because low-balling worked once before.

Try educating them with real data and comparable sales, and you often get dismissed. Ego trumps facts.

And here’s the reality: no amount of staging, marketing, or drone videos can save you if your Realtor can’t negotiate.

How Sellers Can Protect Themselves

  1. Expect low-ball offers—they’re part of the game.

  2. Don’t take it personally—the first offer is rarely the last.

  3. Hire a Realtor who understands negotiation theory, not just sales tactics.

Numbers don’t lie. But how those numbers are presented—and defended—makes all the difference in whether you sell for a price you’re happy with.

If you want more than just a sign on the lawn—and you want someone who can actually handle the messy part of real estate (negotiations)—let’s talk.

What Will Buyers Pay For Your Home?

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What Are The Reasons Home Buyers Won’t Offer in London Ontario!

You might be surprised at the top reasons homebuyers won’t offer on a home. The scariest part is sometimes before they’ve even stepped inside!

A recent Leger survey asked over 1,500 Canadian buyers and sellers what would make them pass on a property. The results reveal dealbreakers that could cost London home sellers showings, offers, and ultimately, their sale price.

Chart showing what turns off home buyers

Nine Buyer Turn-Offs: Reasons Home Buyers Won’t Offer

  • Neighbouring homes in poor condition — 51% said this would kill a deal instantly.

  • Lack of curb appeal — 41% won’t even get out of the car.

  • Room sizes are smaller than in photos — 40% feel misled.

  • Too much competition — 36% get discouraged and walk away.

  • Proximity to bars, restaurants, or stores — 28% see this as a negative.

  • Cluttered or untidy during showings — 27% can’t picture themselves living there.

  • Unhelpful real estate agents — 18% leave with a sour taste.

  • Sellers present during showings — 11% feel uncomfortable.

The Silent Killer: Unfinished Projects
Nothing screams “neglect” like half-painted walls, uninstalled trim, or incomplete flooring. Buyers don’t just see the unfinished work — they see future headaches and extra costs. Before you list, wrap up every project, even the small ones.

an unfinished room not painted

 Homebuyers have many things on their minds, whether it's financing or finding the right place. Anything else that frustrates homebuyers will not help you sell. They do not need more reasons not to make an offer.

Why This Matters for Sellers
In today’s competitive London, Ontario real estate market, buyers have options. If your property raises even one red flag, they’ll move on to the next home. But with the proper preparation and marketing, you can position your home as the one they want.

Now, If None of The Above Are The Reason, Then Why No Offers?

The Brutal Truth? Price!

Price is not a dirty five-letter word; sold is one of the best four-letter words in the realm of real estate.

 London and Area Home Sellers: You Only Have 3 Pricing Strategies — Which One Are You Choosing?

What’s the #1 thing that makes buyers walk away from a London home?
(Hint: it may not be price.)

Let’s make sure YOUR home isn’t guilty.


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A Tale of The Two Real Estate Markets in London Ontario

This is more than a tale of the two real estate markets in London Ontario happening at once! Houses that sell, houses that sit.

In every real estate market—hot, cold, or balanced—there’s always two markets happening at once.

As a residential real estate broker in London, Ontario, I’ve seen this pattern play out time and again: some homes sell quickly, some with multiple offers, while others linger on the market for weeks or even months. The difference? It almost always comes down to pricing strategy.

Regardless of whether it's a seller’s market, a buyer’s market, or a balanced market, there are only two pricing strategies!

🔍 The Market of “Priced to Sell.”

a house for sale because they have to

A house is being snapped up in London Ontario, because it was priced to sell

This is where savvy sellers live. Homes in this market are positioned to align with buyer expectations, local trends, and realistic valuation. When a home is priced to sell:

  • It attracts immediate attention.

  • It generates showings and offers within days.

  • It often garners competing bids.

  • It sells at or above the asking price.

In today’s London, Ontario, market, these homes balance presentation, marketing, and a smart pricing strategy based on current data—not wishful thinking.

Not what your neighbour sold for two years ago or six months ago, today’s market!

🕰️ The Market of “Priced to Sit.”

A house sitting on the market in London, Ontario drains everyone’s pocket and patience.

A house sitting on the market in London, Ontario drains everyone’s pocket and patience.

Then there’s the other market. These are listings that:

  • Overreach on price, hoping to “test the waters.”

  • Miss early buyer interest during the golden window (first 2 weeks).

  • Sit stagnant, get stale, and eventually require price reductions.

  • Often sell for less than they would have if priced correctly from the start.

In this market, time is not your friend. The longer a property sits, the more negotiating power shifts to the buyer.

💡 So, What’s the Takeaway?

Even in a slower market, homes are selling—and selling well—if they’re priced and marketed right. The key is understanding which market you want to be in: Priced to Sell or Priced to Sit?

Buyers are savvy, data-driven, and patient. They know a good deal when they see one. As a seller, your strategy needs to reflect that. I get it, you want to get as much as you can for your home, a home without a buyer may have value to you, but not to the one willing to part with their money!

🏡 Thinking of Selling in London, Ontario?

I provide the brutal truth and data-backed guidance to help you price your home to attract serious buyers and sell with confidence.

London and Area Home Sellers: You Only Have 3 Pricing Strategies — Which One Are You Choosing?

When it comes time to sell your home in London, Ontario, your pricing strategy will make or break your results. And no matter the market—sellers, buyers, or balanced—every seller has just three choices:
Price At the Market
Price Behind the Market
Price Ahead of the Market

Let’s break each one down, so you can decide which approach works for you—and what the consequences are

Read

Why Price a London Ontario Home High And Accept Less?

Does pricing a London, Ontario home slightly high and then lowering the price work? I hear this all the time from home sellers: “Let us list it high because someone will offer us less”!

That thinking worked years ago, but in today’s real estate environment, homebuyers have a tremendous amount of information at their fingertips with just a few clicks. Today’s buyers know prices, and if you list a house or condo for sale in London, Ontario, at too high a price, it could cost you.

The Price

When a home seller interviews a Realtor, it’s easy to get caught up in the excitement of choosing a sales price. If a seller can obtain a higher price for the home, it means more financial opportunities for them. Unfortunately, uninformed sellers often choose the Realtor who tells them they will list it at the highest list price or, worse, the lowest commission. This is, by far, the worst mistake a home seller can make.

Establishing Value:

The reality is that it doesn’t matter how much money a home seller thinks their home is worth. The only people whose opinions matter are the buyer who will make an offer and the appraiser. Pricing a house is part science and part art. It involves comparing similar houses in the neighbourhood, making necessary adjustments for differences between them, charting market movements, and measuring housing inventory, all to help determine a value range.  This is the same method appraisers use to evaluate a house. No two appraisals are the same; they are, however, generally close to one another. There is no hard-and-fast way to determine a home's price in London, Ontario, and the surrounding area.

valuing a house in London Ontario

Is the Price Too Low?

Houses sell at a price a buyer is willing to pay, and a seller is willing to take. If a house is priced too low, the seller should expect multiple offers and can use them to drive the price to market value.  There is little risk in pricing a home below its actual value and your client's valuation. The danger is pricing a house or condo too high and having it sit on the market for weeks, even months.

How It Starts To Go Wrong

The home seller did not interview more than one Realtor. They may have chosen the first Realtor they found online because of their very low commission, or a friend or coworker recommended them.  The first Realtor priced their house at $795,000. After 90 days of sitting on the market, the listing expired.

It Continues To Go Wrong

The Realtor they hire lists the house for $775,000. A few weeks later, the price drops to $765,000, but no offers are made. A few people looked at the house, but no serious buyers came forward.

an exhausted home seller

The Home Owner is Now Tired & Exhausted

The home seller and the Realtor then priced the home at $737,000, and it sold very quickly.  The sad part is that the comparable sales in the neighbourhood fully justified a price of $755,000, but the home had been on the market for too long at the wrong price, and now the market had slowed.

a for sale sign that is desparate

Protect Yourself

The question is, how much money does an expired listing cost the homeowner? The financial losses often exceed the extra mortgage payments made and extend beyond the cost or hassle of keeping a home spotless during the listing period. It affects the price a buyer ultimately pays because it is no longer a “fresh” listing.  It’s now stale, dated, a home that was overpriced for too long.

Don’t let it happen to you. Don’t be that seller of an expired listing.   Be sure to hire a professional Realtor to price your home correctly from the beginning.

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London Home Seller’s Guide to Increase Your Home’s Value

Here’s an informative London home seller’s guide to help you increase your home’s value and avoid costly repair scams when getting estimates and quotes, or doing some of the touch-ups yourself!

a diy job fixing the plumbing leal

Each year, hundreds of homeowners unnecessarily lose thousands of dollars when selling their homes in London, Ontario, and the surrounding area.  But they don’t lose the money for reasons you might think. They lose money because they unknowingly left it on the table for the buyer to pocket by failing to recognize their home’s hidden profit potential.

Discover the untapped potential of your home’s value. Unbeknownst to many homeowners, minor, affordable repairs to their existing homes can yield significant returns, often exceeding their initial cost.  However, not all repairs are equal; some can incur substantial costs. Understanding which repairs and improvements are worth your investment is key.

Those hidden profits exist in two areas. 

First, some homeowners may not realize that even minor, inexpensive repairs to their existing home can generate many times their cost in additional home value.  However, other repairs and improvements can be costly.  Knowing which repairs and improvements to invest in and which ones to leave alone is critical.

Second, when many savvy homeowners decide to make profitable repairs before selling, they expose themselves to potentially deceptive contractor practices, which can drive up repair costs.

It’s easy to see how you might become overwhelmed by the entire process, from not knowing which repairs will maximize profit to navigating the world of contractor schemes.  But don’t despair.

That’s Why I Created This Helpful Report

Below, I will reveal precisely what areas make sense to fix and what areas to leave alone, and not use “uninformed opinions” but real-world facts.  Then, I will give you a “behind-the-scenes tour” of the games some contractors play when fixing your home (by the way, not all contractors are sinister – I know many with stellar reputations).

This way, you’ll be armed to the teeth with knowledge and strategies to stay one step ahead of the game and maximize the value of your home when you sell.

How to Select Home Improvements That Pay Dividends

Generally speaking, there are two primary approaches to home improvements.  You’ll either splurge on your home because it’s your palace and you want a beautiful place to live, or you’ll take a more logical, pragmatic approach designed to increase your home’s value.

The problem is, you’ll never achieve both.   Many homeowners expose themselves to the problems they try to avoid in home fix-ups.

Take Carol and Tom Jenkins, who purchased a home for $690,000 a few years ago. Since then, they’ve spent over $70,000 fixing it up and making it the “perfect” place to live. A few months ago, they listed the home for sale at $835,000. The best offer they received was only $799,000.

Their mistake?  Spending money on amenities and features that were ancillary to the home’s value.

Just because you spend x on fixing up your home doesn’t mean you’ll recoup it when you sell.  It doesn’t automatically increase your home’s worth by x amount.  That’s precisely why you need to know which fix-ups pay off big and which ones will potentially cost you thousands of dollars.

Let’s review the most common areas of renovation.

painting your London home

Painting Your Home

Painting 90% of the time is a good investment

Time and again, painting is one of the most basic yet profitable home fix-ups.  There’s virtually nothing a coat of paint won’t fix, especially if you plan to sell your home within a few years.

On average, professionally painting the home’s exterior costs $8,250 and recovers nearly 100% of the cost.  But that’s not the good part of the painting.

Studies also show that painting significantly reduces the time to sell.  Reducing time to market means saving thousands in interest, taxes, and other overhead costs associated with maintaining your home and mortgage during the “for sale” period.

Rather than spending money on your home’s less visible “infrastructure” issues, you’re frequently better off fixing the cracked front steps and painting the entry and front door.

kitchen upgrades in London Ontario

Kitchen Fix-Ups

Here’s an area that can mean serious profit when selling your home.  Even minor, fundamental improvements to your kitchen can pay big dividends.  For most buyers, the kitchen is the heart of the house.  And that means it has the most significant profit potential.  Here are a few suggestions for improving your kitchen without investing tens of thousands in remodelling costs.

In the short term, consider changing floors, cabinets, and fixtures.  Consider sanding, staining, or painting dingy-looking cabinets to give them a fresh look.  Replacing old cabinet hardware (a low-cost improvement) can make a massive difference in appearance.

Examine your countertops and other visually appealing surface areas.  Also, look at the kitchen sink and fixtures.  Replacing them with contemporary fixtures and a new sink can improve aesthetics and reduce hard-dollar costs if they’re old and worn. In some cases, spending $6,000 on a cosmetically outdated kitchen can add as much as $15,000 in extra value to the home.

Adding New Space

Generally, improvements that increase the home’s functional space are good profit centers.  For example, one homeowner had a storage area accessed outside and bordered by the laundry room.  The homeowner removed the laundry room wall to the storage area, eliminated the exterior door to the storage area, and added more than 100 square feet of storage and usable space, now accessible from the inside rather than the outside.

The repair, which cost only about $3,000, increased the home value an estimated four times the cost to perform.

Converting an attic into a bedroom suite can instantly transform your four-bedroom home into a five-bedroom home and significantly increase its value.  Waterproofing and improving a basement for additional storage (a job that costs about $5,000) can recoup well over its cost once the house goes on the market.

Look around your home for areas that can be easily expanded, refurbished, or functionally added to increase the number of bedrooms, bathrooms, or usable square footage. You’ve found a significant profit center.

Enclosed are Decks and Patios

Enclosed are Decks and Patios

Most exterior improvements don’t deliver strong returns, but here’s a great way to increase your home's overall square footage and value.  Consider installing a deck or enclosed patio.

This not only enhances your home's aesthetics but also its usability.

Decks and patios can range in cost between $6,000 and over $15,000, and, in most cases, recoup at least 90% of their price in extra home value – especially if you’ll be living in the home for a few years.

Adding an Extra Bathroom

According to Remodelling Magazine, adding an extra bathroom will typically pay for itself.  The average cost of a bathroom addition is approximately $26,000, including all the trimmings – a marble vanity top, sink, ceramic bathtub and commode, and a custom tiled shower.

bathroom remodelling

Here’s another profit pointer: a second bath adds more value to a home than a third bath.  When adding baths, consider using skylights, windows, and other methods to bring in natural light.

Here are a few areas to avoid.

Replacing Windows and Doors

Even replacing windows and doors with energy-efficient models is generally a bad idea.  Investments in windows and doors typically return only 36% to 53% of their cost, while $1,280 in caulking and insulation can yield over 71%.

However, if your windows are old and leaking, you should replace them.  Consider using standard-size windows rather than custom-cut models.  The savings on your utility bill might cover them alone.  The minute you get into customizing windows with fancy shapes, bays and bows you can’t see from the street, you’re throwing your money down the drain.

Swimming Pools

Swimming pools have different value levels depending on the region where they’re located.  Warmer climates tend to prioritize pools because they can be used more days per year.

However, in either case, there is generally little resale value.  Pools turn off more buyers than they attract because they require expensive, time-consuming upkeep.  Running a close second is the fear of liability from having a pool.  Pool accidents can quickly lead to a negligence lawsuit.

The verdict?  Be very careful before you go spending money on a new pool.

Gardens, Walls, and Fences

Fancy gardens and extensive landscaping are generally among the biggest losers.  The same applies to large walls and elaborate fences.  Homeowners can spend tens of thousands on beautifying their home's grounds but rarely recoup their investment.  Why?

Unless you’ve a horticultural buyer looking at your home, most buyers consider the time and money required to maintain lavish landscaping.  However, that’s not to say that your home shouldn’t have lovely grounds.  The same situation can work against you if your home is perceived as the “weak link” of the neighbourhood because of its landscaping.

The key is to design your landscaping in harmony with the surrounding homes.  If that requires spending a little money, so be it.  But don’t expect to get it out at the sale price.

Functional and Structural Improvements

Here’s a sad paradox: Many of the improvements that offer the most outstanding value to you as a homeowner often deliver the lowest resale value.  And usually, those improvements are functional or structural.

For example, installing a new plumbing system will make your home more comfortable. Still, they’ll fail to recoup their costs in added home value unless you live there for some time.

Unfortunately, when certain functional items fail, you have no choice but to fix them.  This includes water heaters, HVAC systems, plumbing, and foundation issues.  However, be cautious about where you spend your hard-earned dollars.  As the saying goes, “If it ain’t broke, don’t fix it.”

help, my reno costs are expanding

How to Avoid Home Repair Rip-Offs

By now, you’ve probably identified several areas you could improve in your home and start reaping extra dollars in value.  But there’s still another hurdle to overcome.  And it’s an important one.

Thousands of consumers report home repair scams to the Better Business Bureau each year.  Home repairs are second only to car repairs on the “rip-off” list.

Here’s the inside story on the most common games played, plus several tips to help you avoid becoming another contractor victim.

a confused painting contractor

Selecting Painters

The key to a great paint job isn’t necessarily in the painting but in the prep work.  And this is the area where you will either get “taken” or get a great job.  If you own a two- or three-story home, it isn’t easy to ensure every inch has been adequately scraped, sanded, patched, and primed when climbing up a ladder.

However, taking the time and effort may pay off with big dividends.   Here are a few tips to make sure you’re getting your money’s worth out of your painter:

  1. Verify that all priming and preparation have been done. Ask your painter to use a primer paint colour that differs from the current or finish paint colour.  For example, if your existing colour is white, ask them to use a light-gray primer.

  2. Get a detailed on-site estimate to avoid unpleasant surprises. You don’t need to go through three estimates for the same job.  Just get two estimates if they’re in the same ballpark.  But ensure they’re detailed so you know what you’re paying for.

  3. Don’t scrimp on paint. Use high-quality paint, even if you can only afford a single coat. But don’t buy the top-of-the-line, either.  Your best bet?  Select a colour that’s one step down from the top-of-the-line premium paint.

  4. Remember that painters do better on paint prices than you will. Frequently referred to as a “contractor price,” your painter can, for example, buy paint at $62 a gallon and resell it to you for $75.  Even with the markup, it’s still a better deal than buying it at the $85 retail price.   Make sure to ask your painter how their paint pricing works.

  5. When evaluating exterior painters, ask for addresses of homes they painted about five years ago. Then look at them.  A good paint job should last about seven years.  At five years, you’ll see just the beginning of paint wear around the eaves and gutters.

  6. Remember, no matter how much you haggle with potential contractors to lower their bids, they still need to make a living. You can push too hard.  If you pressure painters to accept lower prices, it only means they have to find cheaper labour to do the job.  And affordable labour means a shoddy job.  Either way, you generally get what you pay for.

Selecting Plumbers in London Ontario

Selecting Plumbers

Here’s the “inside scoop” on plumbers: you won’t pay much for the “parts” they use; they make their money on labour and “mobilization charges.”  Frequently, plumbers charge a minimum of one hour, regardless of the actual time spent on the work.

If you’re paying a plumber a minimum fee to show up anyway, why not ask them to handle other plumbing work, such as fixing disposals, pool or lawn sprinklers, leaky faucets, or washers that need replacing?  Use up the minimum he will charge you for fix-up projects.

Plumbing problems are challenging to estimate.  To help you in the process, here are several tips to consider:

  1. Explain your job or problem over the phone, then ask how they will address it, what the cost will be, and when the work will start and be completed. And here’s an important tip: if you live in an affluent neighbourhood, do not give your phone number or address until after you’ve been quoted a price.  Some plumbers pay 50% more when they learn you live in an affluent neighbourhood.

  2. If a highly recommended plumber has no idea of the job’s cost, negotiate a flat rate to inspect the issue and provide a quality bid.

  3. When dealing with tradespeople who charge by the hour, ask if travel time is also included on the clock.

  4. Check for shoddy work or tactics your plumber may use to boost their profit margins at your expense. For example, some use a ½-inch pipe instead of a ¾-inch pipe, which may prevent your toilet from flushing correctly in bathrooms with a shower.  Alternatively, if a plumber uses L- or K-grade copper piping, you can expect a life expectancy of 5 to 10 years, compared with M-grade piping, which typically lasts 15 to 20 years.  And some plumbers use plastic pipe, which is inexpensive but noisier and less durable than metal.  Ask your plumber what he’s using before he starts his work.

  5. If you suspect your plumber is overcharging you for materials, visit Home Depot or a plumbing supply house and obtain a price quote for the same materials. You can still check the price tags even if they don’t sell directly to consumers.

Selecting Electricians in London Ontario

Selecting Electricians

Electricians receive the fewest consumer complaints, likely because they must adhere to the most stringent national standards.  Before hiring an electrician, make sure they are licensed.

You should also check (along with all tradesmen you consider) that:  1) he’s licensed and insured; 2) he has no complaints with the Better Business Bureau in your area; 3) he’s driving a truck or van with a painted-on sign and logo; and 4) he’s willing to write you an estimate on his own printed invoice, which should reveal a street address rather than a post office box.

However, electricians can easily take advantage of you on parts.  A cheap electrical switch costs your electrician 99 cents compared to $4 for a longer-lasting one.  When obtaining parts from your electrician, ensure he uses “specification grade or better” products – a standard set by the CSA.

Selecting Roofers

Better Business Bureaus have their files stuffed with stories of roofers who ripped off consumers and skipped town.

If you’ve got a leaky roof, chances are it’s a flashing problem.  This is the material, typically made of copper, galvanized steel, or aluminum, that connects your roof to the chimney with a black, sticky substance called asphalt cement.  If you need flashing fixed, plan to spend about $30 to $50 per hour to set it correctly.

Be wary of the roofer who gazes at your roof and announces, “Your roof is 15 years old, and it’s gonna leak soon if you don’t replace those shingles.”  The only way to determine whether you need a new roof is to get up there and inspect it.  Worn-out shingles, which have lost their oil and thus water repellency, look brittle, curl up at the edges, and often crumble into powder when broken.

A new asphalt shingle roof is typically costed out per “square” (a roofer’s square is 100 square feet), depending on the quality of the shingles and the slope of your roof.  A shingle roof should last 15 to 20 years.

If you plan to move out of your home soon, you might want to consider a “second coat” of shingles.  This will eliminate the need to strip off the first layer, saving you approximately 20% in labour costs.

Selecting HVAC Specialists  London Ontario

Selecting HVAC Specialists  

The most common scams involving HVAC (an acronym for “Heating, Ventilation, Air Conditioning, and Cooling”) include substituting used parts for new ones and replacing components that don’t need replacing.

The solution?  Always ask to see the old or broken parts before they’re replaced, and examine the packaging and documentation of any new features used.

And here’s another tip: have any HVAC repairs performed during the off-season.  Air conditioning and heating work is up to 10% less expensive during the off-season.

Also, avoid extended payment plans.  There’s no free lunch, and it’s assumed you’re paying for the costs of money somewhere in the job.   If you purchase a service contract, ensure your contractor details everything that will be performed under the agreement and that they have up-to-date equipment to complete the job.

And if you need to replace an air conditioner or furnace, eliminate the bidder who estimates the job off the cuff without measuring your windows, asking about the type of insulation you have, and considering the direction your home faces.

Should You Get A Written Contract?

Written agreements help ensure a tradesperson keeps their word, provided they’re detailed enough.  However, a piece of paper doesn’t protect you from being taken advantage of.

If you get “duped” by a licensed contractor, you can complain directly to your local Better Business Bureau or other local agencies and request a hearing or arbitration.  Suppose you’re dealing with an unlicensed tradesperson. In that case, your regional Better Business Bureau may help arbitrate the situation, but if the contract was large enough, you might be forced into the courts for satisfaction.

Whether or not you receive a contract, ensure that after work, you receive a written statement stating that all work performed has been paid in full.  Or, better yet, when you submit your final payment, write that statement yourself and ask the tradesman to sign it.

Get Expert Advice and “Hand-Holding” Guidance In Getting the Most Value Out Of Your Home

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Not All Homes in London Ontario Are Overpriced!

No, not all homes in London are overpriced! Yes, we are now in a buyer’s market, but that does not mean every seller will reduce their price.

There is no question that some sellers have overpriced their homes, but it is essential not to compare these overpriced homes with those that are priced well.

Here, then, is the crux of this market.

Most buyers and their Realtor are making low offers, regardless of the comparables and the value of an individual home.

The ‘throwing out the baby with the bath water’ mentality is distorting the market. I contend that this mentality harms buyers by leading them to forgo fundamental value in favour of perceived value.

wondering what their neighbour is selling their place for

If I may, here is a classic example that not all homes are overpriced.

A townhouse condo is listed for sale at $650,000, and it is the only one available. Five months earlier, one sold for $565,000. Realtors and their clients will consider the $650,000 unit overpriced. I dug further, and here is what I discovered:

  • The seller was underwater. (Meaning, they were in financial difficulty and had to sell quickly or lose the property to the mortgage holder)

  • Nine photos, no video or floor plans.

  • No status certificate is available; it is the buyer's responsibility to order one.

  • Initially listed for sale at $639,000, no offers. The listing was cancelled, reduced, and expired three times before ultimately selling.

  • Everything in the unit was original from the builder, no upgrades.

  • The listing Realtor was from the GTA area, and the only way for local Realtors or consumers to arrange a showing was by calling the brokerage’s switchboard, usually an answering service, then waiting hours for a call back, if ever, and by email, two to three days later!

  • The unity was dusty and had a stale, musty odour because it was vacant.

  • The rugs were slightly soiled, and the walls required paint.

The $650,000 unit?

  • Upgraded throughout with high-quality flooring, lighting, window coverings, and appliances, and decorated.

  • One more bathroom

  • The backyard view was of a green space, not a six-foot wall.

Now, Are All Homes in London Overpriced?

What do you think happens when a Realtor and their client see the $650,000 place? They appreciate it but consider it overpriced because a unit sold five months earlier for $565,000.

Even though others that sold in 2024 in that enclave were in the $619,000 to $640,000 range!

In one instance, an offer of $575,000 for the $650,000 unit was refused because it was perceived as insulting not only the seller but also his Realtor. A counteroffer was declined; the verbal offer was $589,000.

Two weeks later, that buyer purchased a unit in another area of town for $595,000. The unit was older and of lesser quality than the $650,000 unit, and the condo fees were $285.00 higher.

Hmmmm! Who was the winner here?

Want more examples? I see houses and condos that are a great value sitting on the market waiting for the right buyer with foresight! Those sellers are not desperate or in need of selling, so why play a game you are going to lose as soon as you start?

Don’t get me wrong here, this is an excellent opportunity for buyers to take advantage of the softening real estate market. The homes that are priced appropriately, their Realtor, and the owners are realists and have priced their property accordingly.

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Do You Think There May Be a Problem Selling Your Home?

Many homeowners believe they may have difficulty selling their home in London, Ontario. Below are a few solutions!

Older Home Without The Modern Features of Newer Homes

an older house in London Ontario

Older character homes

While 20% of buyers prefer older homes for location or lot size, many older homes offer more than 80% want: small bedrooms, no walk-in closet, no primary ensuite, or one-car garages. These factors can cause buyers to pass on a listing without even visiting it. Sometimes, newer homes with contractor-grade materials are harder to sell than character homes with unique features.

Solution?

What features of the home are not up to today’s standards? Sometimes, a home seller can complete a renovation, market correctly to the right buyer, or adjust the price.

Obvious Issues Like Visible No-Nos, Broken Fixtures, Etc.

a room being ready to get painted

Paint and fix-ups for a house

Many buyers prefer to avoid potential homes that appear to need work. Small maintenance tasks add up, like flaking paint, a dead lawn, or worn-out carpets. Larger, more noticeable issues, such as awkward property features or outdated plumbing and electrical work, can make selling extremely difficult.

Solution

Do not bury your head in the sand. Be realistic and review other homes for sale in your desired price range to understand what you are competing with. Or work with a competent Realtor who will not be afraid to tell you the truth!

Price

Overpricing a property will deter qualified buyers and leave the listing on the market, prompting questions such as, ‘What is wrong with the property?’ For some homes on the market, high monthly fees, upcoming assessments, and current interest rates affect the monthly cost of the mortgage and taxes, which in turn affect what a buyer can afford.

weighing price and a house

Solution

Price right the first time, and if necessary, for a condo, offer a few concessions to cover the condo fees, etc.

All homes will sell; it comes down to price, condition, creditworthiness, buyers’ comfort zones, or third-party fear-mongering.

Solution

I tell every client I work with I have no control over the market, but I have control over understanding the market and taking the appropriate, consistent action to get the result of the home selling.

Poor Communication

Lack of communication is a significant problem. You or your Realtor should not act like you are in the witness protection program!

what, where, why

                                             Solution

Be open and upfront. Get your concerns addressed. At a minimum, weekly feedback from your Realtor and you is imperative. If the same challenge keeps popping up, address it!

Poor Marketing

If you are not getting showings, marketing is the problem. However, if the place is overpriced or the home’s condition or location is poor, no marketing will help, and your outcome will be didly-squat! Cell phone pictures will not do you any favours; a professional photo shoot with video and floor plans will, nine out of ten times, outshine your competition!

realtors who cannot face the truth

                                                                     Solution

Accurate information, minimal embellishment, and marketing to the right buyer persona are key. The question to always ask is:” What type of buyer is my home the right fit for, why and where do they search for homes, and how?”

Curb Appeal

You have ten seconds or less to make a good first impression! I cannot tell you how many homes I have shown with clients who, within the first minute, lost interest.

An informative guide to help you increase the value of your home and perhaps avoid costly repair rip-offs when getting estimates & quotes!

I hope the above helps you think hard and long before putting your home on the market. That old real estate tagline “Location, location, location” should be replaced with the three Ps: “Price, Product and Promotion.”

If you were thinking of selling your place in London, Ontario, and the area, what price would you list it for, why and how would you market it?

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A London Home Seller Formula That Works!

The London home seller formula has four ingredients. Like baking a cake, if you leave out one or disregard it, you will not meet your expectations!

Excited that we sold your home is good, leave some energy to start packing!

In selling hundreds of homes in the London, Ontario area, these four core ingredients make up the London home seller formula. Yes, you can add a dash of this to match your taste, but you will still want these four to be the main content.

Location

The pricing should reflect the location.  Enough said.

Condition

The pricing should accurately reflect the condition, both inside and out. 

The Market

The market is shaped by interest rates, mortgage availability, competition, and the public’s perception of the overall economy. If you must sell, price and condition will help. If you are fishing for a price, you may not have enough compelling bait.

 Price

 Price is the #1 most important factor in selling a home. The consequences of making the wrong decision can be painful. If you price your home too low, you will give away thousands of dollars that could have been in your pocket. If you price it too high, your home will sit unsold for quite a while, developing the reputation of a problem property (everyone will think there is something wrong with ii)

  • What you pay for your property does not affect its value.

  • The amount of money you need to get from selling your property does not affect its value.

  • What you think it should be worth does not affect value.

  • What another real estate agent says your property is worth does not affect its value.

  • What your uncle, your hairdresser, your parents, or your children say it is worth ( even though they have your best interests) does not affect its value.

  • An appraisal does not always reflect your property's open-market value.

The value of your property is determined by what a ready, willing, and able buyer will pay in the open market, based on recent closed sales of comparable properties.

A Home Seller’s Guide With Hundreds of Tips, Ideas and Solutions To Sell Your Home or Condo & Start Packing!

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What Are Free Home Valuations Worth?

What are free home valuations worth, and why are they offered? Almost every Realtor includes “Free Home Valuations” in their messages; all you have to do is click. They will gladly prance and parade to your residence with the primary purpose of hoping that you will sell your home with them.

In my experience, 50% of those valuations are in the ballpark. The remainder tell people what they want to hear or are afraid to tell the truth because they do not want to upset a potential seller. They gather all the glamour B.S. and dump it on you to impress you. Or try to!

Wanting you to like them.

You don’t have to like a heart surgeon if you’re having heart problems. You don’t have to like a paramedic if you’re in an accident. I know I want professionalism and to be cared for 100%, nothing less.

Free has no value; there will always be a price to pay, now or later. I don’t know who said this, but I love it: “Pay the price once and only cry once”!

What is a Comparable Market Analysis? (CMA)

property value

My interpretation of a CMA is the following:

A Comparative Market Analysis (CMA) helps determine a property’s correct selling price. Ultimately, the best price the market will bear is the correct selling price.

A market analysis is divided into three categories:

1. Comparable homes that are currently for sale

2. Comparable homes that were recently sold

3. Comparable homes that failed to sell

By reviewing similar homes currently for sale, you can assess the alternatives a serious buyer has. You can also be sure that we are not underpricing your home.

Looking at similar homes sold in the past few months, you can see a clear picture of how the market has valued homes comparable to yours. You can also see how long these have been on the market. Homes that sell for the correct price sell the quickest.

Banks and other lending institutions also analyze these sales to determine how much they can lend to qualified buyers.

Looking at similar homes that failed to sell or had price reductions, you can avoid pricing at a level that wouldn’t attract buyers.

I ask you, now what do you think free home valuations are worth?

More Home Seller Ideas or Contradictions

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Spouses Can Differ When Selling A Home!

Are you unaware that spouses differ when selling a home? If not, you are not married, and you may never get married. If you remain unaware, your life will not be easy.

In a recent survey, male and female home sellers were asked. “What did you find to be the most difficult part of your home sale transaction?”

a survey, what did you find most difficult part of your sale transaction

The most intriguing finding in the survey was that determining the list price of their home was the least complicated part of their home sale transaction.

When couples decide to sell a home, they have a price range in mind; they do not wake up one morning and decide on a price. The process of selling a home from thinking to doing will, on average, take nine to twelve months.

The paperwork and disclosures were almost equal in difficulty. That surprised me at first, but then, not everyone is organized. Or does it have systems in place to ease the process for home sellers? Thoroughly clarifying and understanding the process before signing anything is prudent.

Getting their home ready to sell, such as painting, repairing, and cleaning, was a 10% difference on the difficulty score. For good reason, you will have people coming through your home, so first impressions count. You can guess with certainty which spouse will be cleaning and decluttering.

packing up to move after a successful sale

There are three phases in the process of selling a home:

Before

During

After

Ensure you understand the before, during, and after of your listing. 

Who does what, and when?

How and when will you be informed?

I know that when clients are informed and understand the home-selling process, there is less anxiety and disruption. Regardless, spouses differ in selling a home, along with the rest of the family, Aunt Thelma and your third cousin on your first husband’s mother’s side!

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