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Deciding on a Price To List Your For Sale in London Ontario?

Deciding on a price to list your home for sale in London Ontario is one of the most crucial decisions you must make!  I wrote about the four core ingredients in selling a home in a previous blog. Below are some bullet points; though brief, they matter!

The Benefits Of Proper Pricing

A Quicker Sale! The right price leads to a faster sale, saving you on mortgage payments, real estate taxes, insurance, and other carrying costs.

Less Inconvenience: Preparing your home for showings and maintaining a clean property. Making arrangements for children and pets, and generally altering your lifestyle, takes time and energy. Proper pricing shortens market time.

Increased Buyer Representatives:   When salespeople are excited about a property and its price, they make special efforts to contact all potential buyers and show the property as soon as possible.

More Qualified Buyers: Pricing your home at market value will attract more qualified buyers. They have been pre-approved by a bank for a certain amount.

Higher Marketing Exposure: Buyer inquiry calls are more readily converted into showings when price is not a deterrent. Why? Home buyers know pricing; if your price is unreasonable, they won’t even look at the MLS listing.

Potentially Higher Offers. Buyers are much less likely to make a low offer when a property is priced right. Why? The fear of missing out!

The Drawbacks of Pricing a Home Too High

Less Activity: Realtors and their buyers will not visit the property if they feel the price is out of range to others on the market.

Lower Marketing Response: Buyer excitement will be directed toward other properties that offer better value.

Loss of Qualified Buyers: The property will appear to offer fewer amenities than comparably priced properties in the same price range.

Attracts the Wrong Buyer: Serious, qualified buyers will feel they should get more for their money.

Helps The Competition: The high price makes the other homes for sale look like a bargain!

The Elimination of Offers: A fair-priced offer will be lower than the asking price. Some buyers and their representatives do not want to insult the seller. Yes, buyers also have feelings! And a heart!

Appraisal Problems? Appraisers base their value on what comparable properties have sold for.

Lower Net Proceeds: An overpriced property will eventually sell for less than if appropriately priced. Not to mention the extra carrying costs.

A sign you do not want when selling a house in London Ontario

A sign that shows that pricing a home inconsistently with the market is not good!

More Home Seller Tips

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How Problems With Condos Start

How problems with condos start in London, Ontario, is when you buy or sell one! What would you do if you knew there was a problem?

If there is a problem with a condo you are thinking of selling or buying, no need to hide!

As a Buyer, Do This

  • You, your Realtor, and your Lawyer have reviewed the status certificate. You know the rules and regulations, as well as the corporation’s financial status. You also know the reserve fund’s amount and the last engineering on-site study.

  • How many units are owned by investors, and what is the ratio between tenants and owners?

  • Be very observant when visiting, not only with your eyes but also your nose.

As a Seller, Do This

  • You can give the buyer’s representative an up-to-date status certificate.

  • Are there any red flags in the status certificate minutes and financials that could prompt a buyer or their lawyer to walk away?

  • Disclose, disclose, and disclose. If you are aware of any issues or defects, disclose them.

Every condo may have a problem, just as a single-family dwelling, a car, or a workplace can. It is your responsibility to know what the problems are or could be. If you don’t want to take responsibility, ensure the realtor you hire will be diligent enough to protect you. The law firm you select is knowledgeable about financial statements. Knowledge of the Ontario Condominium Act, how to read a status certificate and by-laws.

The problem with condos will be in your hands, hopefully never in court! Are you capable of handling them?

“Don’t find fault; find a remedy!” Henry Ford

When it comes to condos, be it an apartment or a townhome, I have solutions!

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How to Sell Your Home in London, Ontario With Confidence and Maximum Value

Selling your home is one of life’s most significant financial and emotional decisions. In London, Ontario’s fast-moving market, the difference between a smooth, profitable sale and a stressful one often comes down to preparation, strategy, and the Realtor you choose. At The Envelope Real Estate Group, we call this process The Seller’s Journey—a proven roadmap that guides you from “thinking about selling” to “sold and moving on.”

Step 1: Discovery & Consultation
It starts with an honest conversation. We discuss your goals, timing, and expectations, and provide a clear understanding of today’s market and your home’s value.

Step 2: Pricing Strategy
Overpricing leads to stagnation. Underpricing leaves money on the table. We strategically position your property to attract motivated buyers and secure strong offers.

Step 3: Preparation & Presentation
Minor improvements can mean significant returns. From staging advice to professional photography, we help your home shine—without pushing unnecessary upgrades.

Step 4: Marketing & Exposure
Your home gets more than a listing—it gets a launch. With professional photos, targeted campaigns, and buyer networks, we maximize exposure where it counts.

Step 5: Negotiation Power
This is where decades of experience matter most. We negotiate hard, but fair, ensuring you walk away with the best possible terms and price.

Step 6: Closing with Confidence
We coordinate with lawyers, lenders, and inspectors so every detail is handled. You’ll always know what’s happening and what’s next.

Step 7: After the Sale
Our relationship doesn’t end at closing. Whether you need movers, contractors, or market updates years from now, you can count on us.

Your personalized Home valuation by Ty Lacroix

Thinking of selling your home in London, Ontario? Let’s discuss your goals and develop a plan that works for you.

Contact Ty Lacroix Today and See Why Not All Realtors Are The Same!

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Why the First 21 Days Can Make or Break Your Home Sale

The truth is… your listing doesn’t get unlimited chances. It gets a golden window—the first 21 days. That’s when the most motivated, pre-approved buyers in London, Ontario, are watching. They’ve seen everything else. They’re waiting for the one. If your home launches firmly, you win. If it launches weak, you chase.

Why those 21 days?

  • Algorithms push “new.” Real estate portals and social feeds boost fresh listings.

  • Buyers move fast. Serious buyers have their cheques ready. They book showings in week one.

  • Momentum matters. Early views and offers create competition. Competition creates price.

Here’s how we use that window like a pro:

1) Price “at the market.”
Not behind. Not ahead. At. That’s how you spark activity, create urgency, and invite strong offers. Price cuts later scream, “What’s wrong with it?”

2) Presentation that stops the scroll.
Pro photography, video, floor plans, clean staging, bright lighting, and concise copy. No clutter, no guesswork. Buyers shop on phones. Make it pop.

3) Promotion where buyers actually are.
Targeted online ads, social boosts, retargeting, email to hot buyers and agents. Maximum exposure on day one—not day 30.

A simple 21-day cadence:

  • Days 1–3: Launch big. Flood the zone. Book showings.

  • Days 4–7: Maintain high energy levels. Collect feedback.

  • Days 8–14: Nudge fence-sitters. Highlight strengths.

  • Days 15–21: Adjust strategy, not standards—fresh angles, new copy, new audiences. If the market speaks, we listen smartly.

Before launch, do this:

  • Minor repairs done.

  • Paperwork ready.

  • Dates planned (no surprises).

  • Exterior shines. Interior breathes.

Miss the golden window and your home risks going stale. Stale listings invite bargain hunters. And bargain hunters do not pay a premium.

Want your first 21 days to count? I’ll build you a 21-Day Launch Plan that turns attention into offers—and offers into a result you’re proud of.

Because not all Realtors are the same.

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The #1 Mistake Home Sellers Make (And How It Costs Them Thousands!)

The truth is… most home sellers don’t lose money because of the market. They lose money because of a decision they didn’t even know they were making.

Here it is: pricing your home wrong from day one.

If you price behind the market—hoping buyers will “make an offer anyway”—you’ll sit, you’ll wait, and you’ll end up chasing the market down. Price cuts attract bargain hunters, not serious buyers. It’s like putting out a “garage sale” sign on your biggest asset.

If you price ahead of the market—trying to squeeze out every penny—you’ll scare away motivated buyers who think you’re unrealistic. Meanwhile, your golden window of interest (the first 10–21 days) closes, and your leverage slips away.

But if you price at the market—with strategy, not guesswork—you create competition. Competition creates urgency. Urgency creates top-dollar offers. And that’s where sellers win.

the 3 pricing strategies

The best part? A strategic price doesn’t mean you “settle.” It means you play chess while everyone else is playing checkers. And in this market, you can’t afford to gamble with your nest egg.

If you’re thinking of selling in the next 6–12 months, let’s talk. I’ll show you how to position your home so it doesn’t just sell—it sells for maximum money, with minimum stress.

Thinking of selling in London, Ontario? Don’t gamble with your biggest asset.

The truth is… every home only gets one chance to make the right first impression. Whether it’s pricing, timing, or marketing—getting it wrong can cost you thousands. Getting it right can change everything.

That’s where I come in. I’m Ty Lacroix, Realtor & Team Leader of The Envelope Real Estate Group. My sellers get strategy, not guesswork. Results, not excuses.

Want to map out a winning game plan?

Because not all Realtors are the same.

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Want To Know Why Some Homes in London Ontario Are Not Selling?

This is a true story about why some homes in London Ontario are not selling. In this story, out of eight properties visited over two days, seven did not get an offer, and one did, not good odds!

I showed a couple looking for a detached bungalow house in London, Ontario, between $650,000 and $850,000, eight on a Saturday and returned on Sunday to see two of the eight that had their interest.

I have not included addresses or names to protect the guilty, the innocent or the unaware!

On Thursday and for a few hours on Friday, I researched ten houses they wanted to see, including their selling history, days on the market, and any price reductions or increases. Additionally, the sales history of similar houses in the neighbourhood over the last six months, including those that sold, those that did not sell, and those that were taken off the market.

Note: All were in desirable neighbourhoods in London Ontario. Two Realtors did not respond to my request to show! I guess they were too busy!

House 1: It had pleasing curb appeal. Some lights did not work (either due to electrical or faulty light bulbs), and a few minor touch-ups were required, but the house was in move-in condition. It was priced right for the neighbourhood and condition.

House 2: Decent curb appeal, but the house was untidy (reasonable because it appeared there were young children), the back yard was untidy, and it was overpriced by $50,000 to $75,000. There was also no nice flow through the house.

House 3: It has decent curb appeal and a nice backyard. The price has been reduced twice, and it has been on the market for 76 days, but it is still overpriced!

Patience, Patience and More Patience

House 4: The key did not work. I called the listing Realtor, and her spouse came to open up. He said the lock was frozen, but they had not unlocked the second deadbolt and did not leave the key for it. The house was a flip, and while the improvements were well done, they did not consider what home buyers wanted in 2024 and 2025: a primary bedroom with walk-in closets and a primary ensuite. Yes, they would have created a two-plus one-bedroom home instead of three small bedrooms plus one in the lower level—still, $50,000-$75,000 for lipstick on a pig.

House 5: A total disaster, and I am being kind, a good $100,000. It had been on the market for 81 days, had been reduced three times, and was handled by the second Realtor.

House 6: We were there fifteen minutes early. I knocked on the door, and the person who answered was not very pleasant and told me to come back. Even though it was snowing, at minus 8 degrees Celsius, we did. The house needed many updates and had been on the market for over six months, and we were given grief for showing it. Hmmm, I guess buyers must be a nuisance!

House 7: Only 9 years old, with excellent curb appeal and vacant; it was hard for the buyers to envision where their furniture would fit. There were quite a few touch-ups to be made; it seemed that whoever cleared the house out was in a hurry. This was slightly above the buyers' $850,000 range and showed well—the marketing brochures featured glamorous photos of the real estate team, with little information about the house. Buyers want to know more about a property than about the Realtor’s egos.

The Home Seller Was Present

House 8: It had great curb appeal; however, the interior was very dark. The owner was present and somewhat confused about our presence, but pleasant, and remained in the living room while we attempted to turn on all the lights, open the curtains, etc. There was a large patchwork on the basement ceiling, most likely caused by a leak somewhere in the kitchen. It is still a consideration due to price, style, and location.

what, why, where

In Summary

We saw eight houses between 10:30 and 4:30 that Saturday. After seeing eight properties, they were tired, having flown in from the States the day before. However, they asked if they could return on Sunday to see houses #1 and #8 again.

The results

We saw house # 8, and guess what? The homeowner was there again, unaware that we had a confirmed appointment. She was kind enough to let us and my clients felt uncomfortable the second time with her there again. A very pleasant lady, my clients asked why the listing Realtor did not even attempt to be present, turn on all the lights, open the blinds, and let us know when and why the leak occurred and whether it was repaired.

We saw house #1 around noon. I called the listing Realtor about the age of the roof and the furnace, and she responded promptly! I had brought a light bulb to see if the lights worked. They did; it was burnt-out light bulbs, not the electrical. We offered that afternoon; my clients flew back to the States. On Monday, our offer was accepted without conditions, and everyone involved was happy.

In Closing:

I understand that home sellers want to get as much money as possible. Yet the brutal truth is that price dictates when, how quickly, and how much the home sells for. During COVID, my granddaughter could have plopped a sign on a lawn and sold a home with twenty-plus offers. Today, plopping a For Sale Sign on the front lawn does not guarantee a sale!

I understand that home sellers want to or have to pay off a few debts or rearrange their finances. However, what a reasonable home buyer is willing to pay and the market’s supply and demand determine the price.

Real estate agents are either transactional or transformational. It is in the best interest of both the home seller and buyer to know which type they are.

Realty and the brutal truth, in most instances, are not what a home seller wants to hear or do. Now, you know why some houses and condos take longer to sell!

The End

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What Concerns You The Most About Selling Your Home in London, Ontario?

In a recent national survey of thousands of home sellers, they were asked, “What did you find most challenging or stressful about selling your home?”

  • 13% preparing their home for sale

  • 10% dealing with a Realtor

  • 9% of the paperwork

  • 7% open houses

  • 20% uncertainty of whether their home will sell or not

  • 41% of the negotiations involved back-and-forth discussions. Was their realtor strong and skilled enough to handle the process?

London, Ontario Home Seller Concerns

This is an unofficial compilation of concerns I frequently hear from clients and prospective sellers.

  • Price (Not surprisingly, almost everyone!)

  • Showing the home (Keeping the place tidy and show-ready, and managing the disruption of leaving the home or packing up the kids or pets).

  • Safety and security for those viewing the home.

  • Buyers Qualifications

  • Closing costs

How Do Buyers Know About a House or a Condo in London, Ontario & Area Is For Sale?

looking on a mobile phone of homes for sale in London Ontario

In 2023, 96.7% of homes sold were previewed by buyers on websites, either through Realtors’ sites, MLS, or social media! In 2025, 100%!

It is becoming increasingly easier every year to search for homes for sale from any device, anywhere, at any time!

Knowing the above numbers and how buyers find your home among competing listings will help you make informed decisions. Ensure that your home stands out & gets noticed!

Virtual tours of your home should be compatible with desktops, tablets, or handheld devices. Floor plans and 3-D work well.

Social media, blogs, and multiple websites expose your home to a broader audience of buyers.

See our home sellers guide for some great tips and ideas

Which of the following three online searches would you prefer?

44% of the buyers who walked through a home viewed it online

looking ar real estate in London Ontario online

Sixty-seven percent of buyers who walked through a home had viewed it online and taken a virtual tour.

they like the virtual tour Ty did of their home

88.6% of buyers who walked through a home had viewed it online, which had floor plans and a virtual tour.

Strategic presentation tools differentiate between a buyer who sees and potentially buys a home and a buyer who merely deletes it from their search.


The Five Letter Word That Matters The Most: ‘Price’

London and Area Home Sellers: You Only Have 3 Pricing Strategies — Which One Are You Choosing?

When it comes time to sell your home in London, Ontario, your pricing strategy will make or break your results. And no matter the market—sellers, buyers, or balanced—every seller has just three choices:

Price At the Market
Price Behind the Market
Price Ahead of the Market

Let’s break each one down, so you can decide which approach works for you, and what the consequences are.

Read More and Sell For More!

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Low-Ball Offers in London Ontario Insult or Opportunity?

If you’re selling your home, there’s nothing quite like the gut punch of low-ball offers in London Ontario. You’ve priced your property carefully, it’s beautifully presented, and then—wham!—someone tosses out a number that feels like an insult.

Here’s the thing: low-ball offers happen, especially in a buyer’s market. They can be frustrating, but they don’t have to be deal-breakers. With the right strategy (and the right Realtor), a low offer can become the start of a real negotiation, not the end of it.

What Exactly Is a Low-Ball Offer?

Pretty much what it sounds like: an offer significantly below your asking price, typically 10% to 20% lower, or more.

Why do buyers do it?

  • They want a deal.

  • They’re testing your flexibility.

  • They want to see if they can get lucky.

Low-ball offers often come with “sweeteners” to make them look more appealing:

  • Cash offers for a quick close.

  • Fewer conditions (waiving inspections or appraisals).

  • Repair requests or credits to justify their price.

From a buyer’s perspective, it’s just a strategy, or in 90% of the time, false perceptions! For a seller, it feels personal. But it doesn’t have to be.

reviewing a low ball offer in London Ontario

A Real-World Example

You list your home for $800,000—priced right for the market, in excellent condition, and in a desirable neighbourhood. Then someone offers $700,000.

Why would they do that?

  • Market conditions give them the confidence to push.

  • They see (or invent) flaws to justify a discount.

  • They’re hoping to “meet in the middle.”

  • They love the house but can’t afford the full ask.

The Realtor Factor

Here’s what most sellers don’t realize: In many deals, it’s not the buyer or the seller who derails negotiations. It’s the Realtors.

Every offer is reviewed by two people: the buyer’s agent and the seller’s agent. If one of them lacks skill—or lets ego take over—the deal can implode before it has a chance.

A skilled negotiator knows how to:

  • Read the other agent’s style without getting rattled.

  • Keep communication productive, not personal.

  • Turn a bad offer into a constructive conversation.

an uptight rightous realtor

This is not the picture your Realtor uses on her Facebook pages

Unfortunately, not all Realtors are skilled negotiators. In fact, I’d say most aren’t.

The Five Realtor Types (and How They Can Sabotage a Deal):

  1. The Ghost – Disappears when it’s time to talk numbers.

  2. The Bulldog – Pushy, combative, and thinks “winning” is the point.

  3. The Rookie – Nervous, inconsistent, and overly reliant on scripts.

  4. The Bluffer – Creates false urgency, bends the truth.

  5. The Performer – Loves the drama more than the deal.

After selling hundreds of homes in London and the area, I’ve seen them all. Most low-ball offers in London Ontario and anywhere come from agents who haven’t done their homework—or believe they’re “King Sh*t” because low-balling worked once before.

Try educating them with real data and comparable sales, and you often get dismissed. Ego trumps facts.

And here’s the reality: no amount of staging, marketing, or drone videos can save you if your Realtor can’t negotiate.

How Sellers Can Protect Themselves

  1. Expect low-ball offers—they’re part of the game.

  2. Don’t take it personally—the first offer is rarely the last.

  3. Hire a Realtor who understands negotiation theory, not just sales tactics.

Numbers don’t lie. But how those numbers are presented—and defended—makes all the difference in whether you sell for a price you’re happy with.

If you want more than just a sign on the lawn—and you want someone who can actually handle the messy part of real estate (negotiations)—let’s talk.

What Will Buyers Pay For Your Home?

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What Are The Reasons Home Buyers Won’t Offer in London Ontario!

You might be surprised at the top reasons homebuyers won’t offer on a home. The scariest part is sometimes before they’ve even stepped inside!

A recent Leger survey asked over 1,500 Canadian buyers and sellers what would make them pass on a property. The results reveal dealbreakers that could cost London home sellers showings, offers, and ultimately, their sale price.

Chart showing what turns off home buyers

Nine Buyer Turn-Offs: Reasons Home Buyers Won’t Offer

  • Neighbouring homes in poor condition — 51% said this would kill a deal instantly.

  • Lack of curb appeal — 41% won’t even get out of the car.

  • Room sizes are smaller than in photos — 40% feel misled.

  • Too much competition — 36% get discouraged and walk away.

  • Proximity to bars, restaurants, or stores — 28% see this as a negative.

  • Cluttered or untidy during showings — 27% can’t picture themselves living there.

  • Unhelpful real estate agents — 18% leave with a sour taste.

  • Sellers present during showings — 11% feel uncomfortable.

The Silent Killer: Unfinished Projects
Nothing screams “neglect” like half-painted walls, uninstalled trim, or incomplete flooring. Buyers don’t just see the unfinished work — they see future headaches and extra costs. Before you list, wrap up every project, even the small ones.

an unfinished room not painted

 Homebuyers have many things on their minds, whether it's financing or finding the right place. Anything else that frustrates homebuyers will not help you sell. They do not need more reasons not to make an offer.

Why This Matters for Sellers
In today’s competitive London, Ontario real estate market, buyers have options. If your property raises even one red flag, they’ll move on to the next home. But with the proper preparation and marketing, you can position your home as the one they want.

Now, If None of The Above Are The Reason, Then Why No Offers?

The Brutal Truth? Price!

Price is not a dirty five-letter word; sold is one of the best four-letter words in the realm of real estate.

 London and Area Home Sellers: You Only Have 3 Pricing Strategies — Which One Are You Choosing?

What’s the #1 thing that makes buyers walk away from a London home?
(Hint: it may not be price.)

Let’s make sure YOUR home isn’t guilty.


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Do This Before Listing a Condo For Sale in London Ontario

When considering selling a condo in London, Ontario, in addition to the price and the Realtor you select to represent you, contact your condo corporation before listing it on the MLS.

99% of the time, when you and the buyer agree on the price, there will be a conditional clause that states that the buyer’s lawyer will have 7-10 days to review the status certificate provided by the condo management company.

The buyer’s lawyer is reviewing the corporation's financial status to determine whether there are any unpaid condo fees or assessments from you, and whether there are any infractions, such as a missing screen or an unauthorized addition, such as a deck, satellite dish, etc.

What is a status certificate?

You would be surprised at the number of hasty remedies and discussions that occur if a lawyer finds out some things that you were not aware of. To ensure a smooth sale, take the time and effort to identify any potential issues that could impact the final sale of your condo, whether it’s an apartment, townhouse, or other property in London, Ontario.

Be proactive, you may be glad you did!

To ensure a smoother process, we do this every day and have systems in place to prevent unforeseen issues.

Find out what a buyer would pay for your condo in this market

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London Home Seller’s Guide to Increase Your Home’s Value

Here’s an informative London home seller’s guide to help you increase your home’s value and avoid costly repair scams when getting estimates and quotes, or doing some of the touch-ups yourself!

a diy job fixing the plumbing leal

Each year, hundreds of homeowners unnecessarily lose thousands of dollars when selling their homes in London, Ontario, and the surrounding area.  But they don’t lose the money for reasons you might think. They lose money because they unknowingly left it on the table for the buyer to pocket by failing to recognize their home’s hidden profit potential.

Discover the untapped potential of your home’s value. Unbeknownst to many homeowners, minor, affordable repairs to their existing homes can yield significant returns, often exceeding their initial cost.  However, not all repairs are equal; some can incur substantial costs. Understanding which repairs and improvements are worth your investment is key.

Those hidden profits exist in two areas. 

First, some homeowners may not realize that even minor, inexpensive repairs to their existing home can generate many times their cost in additional home value.  However, other repairs and improvements can be costly.  Knowing which repairs and improvements to invest in and which ones to leave alone is critical.

Second, when many savvy homeowners decide to make profitable repairs before selling, they expose themselves to potentially deceptive contractor practices, which can drive up repair costs.

It’s easy to see how you might become overwhelmed by the entire process, from not knowing which repairs will maximize profit to navigating the world of contractor schemes.  But don’t despair.

That’s Why I Created This Helpful Report

Below, I will reveal precisely what areas make sense to fix and what areas to leave alone, and not use “uninformed opinions” but real-world facts.  Then, I will give you a “behind-the-scenes tour” of the games some contractors play when fixing your home (by the way, not all contractors are sinister – I know many with stellar reputations).

This way, you’ll be armed to the teeth with knowledge and strategies to stay one step ahead of the game and maximize the value of your home when you sell.

How to Select Home Improvements That Pay Dividends

Generally speaking, there are two primary approaches to home improvements.  You’ll either splurge on your home because it’s your palace and you want a beautiful place to live, or you’ll take a more logical, pragmatic approach designed to increase your home’s value.

The problem is, you’ll never achieve both.   Many homeowners expose themselves to the problems they try to avoid in home fix-ups.

Take Carol and Tom Jenkins, who purchased a home for $690,000 a few years ago. Since then, they’ve spent over $70,000 fixing it up and making it the “perfect” place to live. A few months ago, they listed the home for sale at $835,000. The best offer they received was only $799,000.

Their mistake?  Spending money on amenities and features that were ancillary to the home’s value.

Just because you spend x on fixing up your home doesn’t mean you’ll recoup it when you sell.  It doesn’t automatically increase your home’s worth by x amount.  That’s precisely why you need to know which fix-ups pay off big and which ones will potentially cost you thousands of dollars.

Let’s review the most common areas of renovation.

painting your London home

Painting Your Home

Painting 90% of the time is a good investment

Time and again, painting is one of the most basic yet profitable home fix-ups.  There’s virtually nothing a coat of paint won’t fix, especially if you plan to sell your home within a few years.

On average, professionally painting the home’s exterior costs $8,250 and recovers nearly 100% of the cost.  But that’s not the good part of the painting.

Studies also show that painting significantly reduces the time to sell.  Reducing time to market means saving thousands in interest, taxes, and other overhead costs associated with maintaining your home and mortgage during the “for sale” period.

Rather than spending money on your home’s less visible “infrastructure” issues, you’re frequently better off fixing the cracked front steps and painting the entry and front door.

kitchen upgrades in London Ontario

Kitchen Fix-Ups

Here’s an area that can mean serious profit when selling your home.  Even minor, fundamental improvements to your kitchen can pay big dividends.  For most buyers, the kitchen is the heart of the house.  And that means it has the most significant profit potential.  Here are a few suggestions for improving your kitchen without investing tens of thousands in remodelling costs.

In the short term, consider changing floors, cabinets, and fixtures.  Consider sanding, staining, or painting dingy-looking cabinets to give them a fresh look.  Replacing old cabinet hardware (a low-cost improvement) can make a massive difference in appearance.

Examine your countertops and other visually appealing surface areas.  Also, look at the kitchen sink and fixtures.  Replacing them with contemporary fixtures and a new sink can improve aesthetics and reduce hard-dollar costs if they’re old and worn. In some cases, spending $6,000 on a cosmetically outdated kitchen can add as much as $15,000 in extra value to the home.

Adding New Space

Generally, improvements that increase the home’s functional space are good profit centers.  For example, one homeowner had a storage area accessed outside and bordered by the laundry room.  The homeowner removed the laundry room wall to the storage area, eliminated the exterior door to the storage area, and added more than 100 square feet of storage and usable space, now accessible from the inside rather than the outside.

The repair, which cost only about $3,000, increased the home value an estimated four times the cost to perform.

Converting an attic into a bedroom suite can instantly transform your four-bedroom home into a five-bedroom home and significantly increase its value.  Waterproofing and improving a basement for additional storage (a job that costs about $5,000) can recoup well over its cost once the house goes on the market.

Look around your home for areas that can be easily expanded, refurbished, or functionally added to increase the number of bedrooms, bathrooms, or usable square footage. You’ve found a significant profit center.

Enclosed are Decks and Patios

Enclosed are Decks and Patios

Most exterior improvements don’t deliver strong returns, but here’s a great way to increase your home's overall square footage and value.  Consider installing a deck or enclosed patio.

This not only enhances your home's aesthetics but also its usability.

Decks and patios can range in cost between $6,000 and over $15,000, and, in most cases, recoup at least 90% of their price in extra home value – especially if you’ll be living in the home for a few years.

Adding an Extra Bathroom

According to Remodelling Magazine, adding an extra bathroom will typically pay for itself.  The average cost of a bathroom addition is approximately $26,000, including all the trimmings – a marble vanity top, sink, ceramic bathtub and commode, and a custom tiled shower.

bathroom remodelling

Here’s another profit pointer: a second bath adds more value to a home than a third bath.  When adding baths, consider using skylights, windows, and other methods to bring in natural light.

Here are a few areas to avoid.

Replacing Windows and Doors

Even replacing windows and doors with energy-efficient models is generally a bad idea.  Investments in windows and doors typically return only 36% to 53% of their cost, while $1,280 in caulking and insulation can yield over 71%.

However, if your windows are old and leaking, you should replace them.  Consider using standard-size windows rather than custom-cut models.  The savings on your utility bill might cover them alone.  The minute you get into customizing windows with fancy shapes, bays and bows you can’t see from the street, you’re throwing your money down the drain.

Swimming Pools

Swimming pools have different value levels depending on the region where they’re located.  Warmer climates tend to prioritize pools because they can be used more days per year.

However, in either case, there is generally little resale value.  Pools turn off more buyers than they attract because they require expensive, time-consuming upkeep.  Running a close second is the fear of liability from having a pool.  Pool accidents can quickly lead to a negligence lawsuit.

The verdict?  Be very careful before you go spending money on a new pool.

Gardens, Walls, and Fences

Fancy gardens and extensive landscaping are generally among the biggest losers.  The same applies to large walls and elaborate fences.  Homeowners can spend tens of thousands on beautifying their home's grounds but rarely recoup their investment.  Why?

Unless you’ve a horticultural buyer looking at your home, most buyers consider the time and money required to maintain lavish landscaping.  However, that’s not to say that your home shouldn’t have lovely grounds.  The same situation can work against you if your home is perceived as the “weak link” of the neighbourhood because of its landscaping.

The key is to design your landscaping in harmony with the surrounding homes.  If that requires spending a little money, so be it.  But don’t expect to get it out at the sale price.

Functional and Structural Improvements

Here’s a sad paradox: Many of the improvements that offer the most outstanding value to you as a homeowner often deliver the lowest resale value.  And usually, those improvements are functional or structural.

For example, installing a new plumbing system will make your home more comfortable. Still, they’ll fail to recoup their costs in added home value unless you live there for some time.

Unfortunately, when certain functional items fail, you have no choice but to fix them.  This includes water heaters, HVAC systems, plumbing, and foundation issues.  However, be cautious about where you spend your hard-earned dollars.  As the saying goes, “If it ain’t broke, don’t fix it.”

help, my reno costs are expanding

How to Avoid Home Repair Rip-Offs

By now, you’ve probably identified several areas you could improve in your home and start reaping extra dollars in value.  But there’s still another hurdle to overcome.  And it’s an important one.

Thousands of consumers report home repair scams to the Better Business Bureau each year.  Home repairs are second only to car repairs on the “rip-off” list.

Here’s the inside story on the most common games played, plus several tips to help you avoid becoming another contractor victim.

a confused painting contractor

Selecting Painters

The key to a great paint job isn’t necessarily in the painting but in the prep work.  And this is the area where you will either get “taken” or get a great job.  If you own a two- or three-story home, it isn’t easy to ensure every inch has been adequately scraped, sanded, patched, and primed when climbing up a ladder.

However, taking the time and effort may pay off with big dividends.   Here are a few tips to make sure you’re getting your money’s worth out of your painter:

  1. Verify that all priming and preparation have been done. Ask your painter to use a primer paint colour that differs from the current or finish paint colour.  For example, if your existing colour is white, ask them to use a light-gray primer.

  2. Get a detailed on-site estimate to avoid unpleasant surprises. You don’t need to go through three estimates for the same job.  Just get two estimates if they’re in the same ballpark.  But ensure they’re detailed so you know what you’re paying for.

  3. Don’t scrimp on paint. Use high-quality paint, even if you can only afford a single coat. But don’t buy the top-of-the-line, either.  Your best bet?  Select a colour that’s one step down from the top-of-the-line premium paint.

  4. Remember that painters do better on paint prices than you will. Frequently referred to as a “contractor price,” your painter can, for example, buy paint at $62 a gallon and resell it to you for $75.  Even with the markup, it’s still a better deal than buying it at the $85 retail price.   Make sure to ask your painter how their paint pricing works.

  5. When evaluating exterior painters, ask for addresses of homes they painted about five years ago. Then look at them.  A good paint job should last about seven years.  At five years, you’ll see just the beginning of paint wear around the eaves and gutters.

  6. Remember, no matter how much you haggle with potential contractors to lower their bids, they still need to make a living. You can push too hard.  If you pressure painters to accept lower prices, it only means they have to find cheaper labour to do the job.  And affordable labour means a shoddy job.  Either way, you generally get what you pay for.

Selecting Plumbers in London Ontario

Selecting Plumbers

Here’s the “inside scoop” on plumbers: you won’t pay much for the “parts” they use; they make their money on labour and “mobilization charges.”  Frequently, plumbers charge a minimum of one hour, regardless of the actual time spent on the work.

If you’re paying a plumber a minimum fee to show up anyway, why not ask them to handle other plumbing work, such as fixing disposals, pool or lawn sprinklers, leaky faucets, or washers that need replacing?  Use up the minimum he will charge you for fix-up projects.

Plumbing problems are challenging to estimate.  To help you in the process, here are several tips to consider:

  1. Explain your job or problem over the phone, then ask how they will address it, what the cost will be, and when the work will start and be completed. And here’s an important tip: if you live in an affluent neighbourhood, do not give your phone number or address until after you’ve been quoted a price.  Some plumbers pay 50% more when they learn you live in an affluent neighbourhood.

  2. If a highly recommended plumber has no idea of the job’s cost, negotiate a flat rate to inspect the issue and provide a quality bid.

  3. When dealing with tradespeople who charge by the hour, ask if travel time is also included on the clock.

  4. Check for shoddy work or tactics your plumber may use to boost their profit margins at your expense. For example, some use a ½-inch pipe instead of a ¾-inch pipe, which may prevent your toilet from flushing correctly in bathrooms with a shower.  Alternatively, if a plumber uses L- or K-grade copper piping, you can expect a life expectancy of 5 to 10 years, compared with M-grade piping, which typically lasts 15 to 20 years.  And some plumbers use plastic pipe, which is inexpensive but noisier and less durable than metal.  Ask your plumber what he’s using before he starts his work.

  5. If you suspect your plumber is overcharging you for materials, visit Home Depot or a plumbing supply house and obtain a price quote for the same materials. You can still check the price tags even if they don’t sell directly to consumers.

Selecting Electricians in London Ontario

Selecting Electricians

Electricians receive the fewest consumer complaints, likely because they must adhere to the most stringent national standards.  Before hiring an electrician, make sure they are licensed.

You should also check (along with all tradesmen you consider) that:  1) he’s licensed and insured; 2) he has no complaints with the Better Business Bureau in your area; 3) he’s driving a truck or van with a painted-on sign and logo; and 4) he’s willing to write you an estimate on his own printed invoice, which should reveal a street address rather than a post office box.

However, electricians can easily take advantage of you on parts.  A cheap electrical switch costs your electrician 99 cents compared to $4 for a longer-lasting one.  When obtaining parts from your electrician, ensure he uses “specification grade or better” products – a standard set by the CSA.

Selecting Roofers

Better Business Bureaus have their files stuffed with stories of roofers who ripped off consumers and skipped town.

If you’ve got a leaky roof, chances are it’s a flashing problem.  This is the material, typically made of copper, galvanized steel, or aluminum, that connects your roof to the chimney with a black, sticky substance called asphalt cement.  If you need flashing fixed, plan to spend about $30 to $50 per hour to set it correctly.

Be wary of the roofer who gazes at your roof and announces, “Your roof is 15 years old, and it’s gonna leak soon if you don’t replace those shingles.”  The only way to determine whether you need a new roof is to get up there and inspect it.  Worn-out shingles, which have lost their oil and thus water repellency, look brittle, curl up at the edges, and often crumble into powder when broken.

A new asphalt shingle roof is typically costed out per “square” (a roofer’s square is 100 square feet), depending on the quality of the shingles and the slope of your roof.  A shingle roof should last 15 to 20 years.

If you plan to move out of your home soon, you might want to consider a “second coat” of shingles.  This will eliminate the need to strip off the first layer, saving you approximately 20% in labour costs.

Selecting HVAC Specialists  London Ontario

Selecting HVAC Specialists  

The most common scams involving HVAC (an acronym for “Heating, Ventilation, Air Conditioning, and Cooling”) include substituting used parts for new ones and replacing components that don’t need replacing.

The solution?  Always ask to see the old or broken parts before they’re replaced, and examine the packaging and documentation of any new features used.

And here’s another tip: have any HVAC repairs performed during the off-season.  Air conditioning and heating work is up to 10% less expensive during the off-season.

Also, avoid extended payment plans.  There’s no free lunch, and it’s assumed you’re paying for the costs of money somewhere in the job.   If you purchase a service contract, ensure your contractor details everything that will be performed under the agreement and that they have up-to-date equipment to complete the job.

And if you need to replace an air conditioner or furnace, eliminate the bidder who estimates the job off the cuff without measuring your windows, asking about the type of insulation you have, and considering the direction your home faces.

Should You Get A Written Contract?

Written agreements help ensure a tradesperson keeps their word, provided they’re detailed enough.  However, a piece of paper doesn’t protect you from being taken advantage of.

If you get “duped” by a licensed contractor, you can complain directly to your local Better Business Bureau or other local agencies and request a hearing or arbitration.  Suppose you’re dealing with an unlicensed tradesperson. In that case, your regional Better Business Bureau may help arbitrate the situation, but if the contract was large enough, you might be forced into the courts for satisfaction.

Whether or not you receive a contract, ensure that after work, you receive a written statement stating that all work performed has been paid in full.  Or, better yet, when you submit your final payment, write that statement yourself and ask the tradesman to sign it.

Get Expert Advice and “Hand-Holding” Guidance In Getting the Most Value Out Of Your Home

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How To Be a Savvy Home Buyer in London Ontario

Have you ever wondered what a savvy home buyer is? Or is not? I may ruffle a few feathers here, warning those who like to pooh-pooh on everything.

You Don’t Know Everything!

Wise, savvy buyers know what they don’t know. They will then expend the energy to learn or get factual, qualified advice from those who do know. Notice I did not say get an opinion? You can ask 50 people for their opinion, read 50 articles, or view 50 social media feeds; cumulatively, you will most likely get 150 opinions!

Be Real—This Market Isn’t Hard

David Greenspan wrote, “It’s hard because too many people are operating with false expectations, and not enough honest conversations are happening to fix it. Buyers are chasing homes they can’t afford, and sellers are living in the past, stuck on 2021 prices.” 

Trying To Time The Market.

Timing the real estate market to sell or buy a house or a condo is a guessing game. If anyone tells you otherwise, run.

The market doesn’t care when we want to sell or buy, which is why so many quality and well-located homes end up on the market longer, or, heaven forbid, unsold! I learned a long time ago that there are things I can control and cannot, and the market is not in your or my control. You are the market.

Not Understanding The Process

Winging it will cost you. Buying and selling real estate is a process, not an event. Yes, it can be exciting, fearful, dreadful, hopeful, exhilarating, greedy, bountiful, forgiving, and scary simultaneously. Ok, I’m exaggerating. All within 24 hours! Or two weeks, or for an extended period.

Be aware that Realtors have a mandated process for handling purchase and sale transactions, timelines, and a fiduciary duty to their clients. Your lender, lawyer, home inspector, or condo management company also has a mandated process for handling a purchase and sale.

Meet with all who may be involved BEFORE you start looking at properties. If you do that, I guarantee you will be a savvy homebuyer with a significant advantage over other buyers.

We can all experience temporary amnesia; try not to when buying a property!

Be Boring

Yes, speaking with professionals takes time and is not as much fun as driving around looking at properties. Boring is similar to the story of the turtle and the hare. The turtle’s pace is slow, tedious, and plodding; however, the price is right.

Your time and effort will be rewarded exponentially, in proportion to how long it takes you to understand the process. Spend the time now and be rewarded later. Boring, I know, it’s your choice.

When you feel the timing is right to start the buying process, you’ll likely view several homes on the market that match your criteria. Below are the usual run-of-the-mill ideas.

thinking about buying a home in London Ontario

Bring a notepad. Take notes on the home’s characteristics and your impressions. Can you imagine yourself happily relaxing in this place or entertaining family and friends?

Bring a measuring tape. Do you know if the furniture you plan to bring fits? Exercise equipment or a couch? Will any windows, appliances, or flooring need to be replaced soon?

Check out the area. Do other homeowners take good care of their properties? This shows pride in ownership. What is the noise level? Is there a playground or another area feature nearby?

Make a list of compromises. For example, is the kitchen acceptable or a deal-breaker? Two bathrooms instead of three, and if so, can you live with that? Four bedrooms instead of three? Garage/ no garage?

Make a list of likes/dislikes. What features does the home have that are not necessary but would be desirable? For example: a dining room, a fenced backyard, sun exposure, or shade?

Remember your budget. Is the price within your range and allows some wiggle room for updates or repairs? The savvier you are when viewing properties on the market, the more likely you will be to find the right home for you.
More Prudent Buyer Tips.

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This website may only be used by consumers that have a bona fide interest in the purchase, sale, or lease of real estate of the type being offered via the website. The data relating to real estate on this website comes in part from the MLS® Reciprocity program of the PropTx MLS®. The data is deemed reliable but is not guaranteed to be accurate.