Follow these 12 steps to sell a home in London, Ontario, to help your home sell faster, for the price you want and reduce stress and maintain some semblance of control.
1 Keep the reason you are selling to yourself and your Realtor®.
Keep your motivation for selling to yourself and your Realtor, no one else! When asked, say that your housing needs have changed.
2 Different goals will dictate different strategies.
What is more important to you:
3 Do your homework before setting a price.
The average buyer will view six to ten homes at the same time they view yours. That buyer will now have a basis for comparison. If your home does not compare favourably with others in the price range, buyers or realtors will not take your home seriously. A result may be that your home sits on the market longer. Unfortunately, some buyers may assume there is something wrong with your home because it is still on the market.
Homework Before Choosing a Selling Price
4 The discovery.
Find out what homes in your neighbourhood have sold for in the last 6-12 months.
Research what current homes are listed for sale (your competition).
The days on the market
The percentage of the sold price to the asking price.
That is how a wise prospective buyer and their Realtor will assess the worth of your home.
5 Maximize your home’s sales potential.
Although you may not be able to change your home’s location or floor plan, you can make significant improvements to its appearance. The look and feel of your home generates a higher emotional response than any other factor. Before showings, pick up, straighten up, unclutter, scrub, scour, and dust. Present your home to get a “WOW” response from prospective buyers.
Allow the buyers to imagine themselves living in your home. The decision to buy a home is based on emotion, not logic.
6 Deciding upon a Realtor
You and your Realtor are partners in marketing and selling your home; negotiation strength is paramount, and the support staff, experience, and tools to handle any situation are good to know.
There Are Six More. You Are Doing Great!
7 Make it easy for buyers to get information on your home.
Buyers who call for information on your home value their time as much as you do. They also do not want to be hassled or frustrated because they cannot reach the listing realtor or because some of the information in the listing is incorrect.
96.7% of homes sold have been previewed with a virtual tour or professional photography! Ensure your Realtor has a proven feedback system that lets you know prospective buyers’ comments and opinions.
8 Do not move before you sell or keep it furnished.
Studies have shown that it is more difficult to sell a vacant home because it looks forlorn, forgotten, and naturally unappealing. Prospects may also assume that, because it is empty, you are motivated to sell quickly and at a lower price.
9 Deadlines create a severe disadvantage.
Don’t try to sell by a specific date. This adds unnecessary pressure and is a severe disadvantage in negotiations.
Keeping Emotions and Expectations in Check
10 Do not be offended by a low offer or individual demands from the buyer. An experienced Realtor can turn these negatives into favourable situations. You will have an advantage over others who become emotionally involved.
Emotions will not alter the situation; it has already occurred.
11 Be an intelligent seller- disclose everything.
Be proactive. Disclosing any problems or defects gives the buyer confidence that you are not hiding anything. This will also prevent liability or legal issues.
12 Make sure the offer is complete. Ensure that all terms, conditions, and responsibilities are clearly stated in the offer and that you fully understand them. An excellent Realtor will take the time to explain and help you understand the conditions and terms, and will insert clauses if required to protect you further
These 12 steps are guidelines; no one can afford to waste time or money, or to adopt a process that will come back to haunt them! There are 187 steps I follow, but for now, these 12 are basic yet important.
Read More at The London Ontario Home Seller’s Guide