How organized are you before selling a London home? How important is:
An inadequate or poorly written description of your property.
No video or a poor one
Floor plans?
Accurate Taxes.
What’s included in the asking price?
Is the square footage.
Double-check and double-check again!
Homebuyers and their Realtors search daily for specific neighbourhoods or something new when their excitement is usually at its highest! Please do not confuse or alienate them!
In most cases, home sellers are unaware that misinformation is occurring. They may not know that potential buyers and their Realtors have bypassed the listing, disregarded it altogether, or are either frustrated or pleasantly surprised when they view your home.
Below are some reasons your home may not get the exposure and action you anticipated.
The sign goes up, but the Listing Realtor has not submitted the listing to the office yet, so the office has no record of it and does not know who the Listing Realtor is. Buyers drive by; they call the office and get nowhere.
The Realtor has not promptly entered the listing into the Multiple Listing Service (MLS). Again, the buyer may not see it for a day or two, and their Realtor will not see it in their frequent searches for new listings.
The listing appears on the MLS, but when the buyer and Realtor arrive, the lockbox isn’t active yet; no keys have been cut. If you are not home, the buyers may reschedule a return visit if they have not made a purchase.
Your house listing is not yet available on other websites, blogs, or social media. (Is that not important?) The latest data shows that buyers preview homes online 94% of the time BEFORE they visit in person!
There’s More Before Selling a London Home!
The MLS listing has mistakes. Room sizes are wrong. Poor pictures or not enough pictures. (Last week, I showed a $839,000 house to some of my good clients, and they initially declined to see the property because of the poor or inadequate pictures.) Their interest was piqued after seeing the house, but they did not make an offer.
The showing instructions indicate that the “call agent for appointment” should arrange showings, but the Realtor does not return the call or, if they do, does not return the next day. The buyer’s Realtor calls again to schedule a time and leaves a message or a page. The window for showing comes and goes, and the buyer cancels the appointment to see the property. Believe it or not, this can happen two or three times before they can finally get in!
The buyer and their Realtor arrive at your door without notice. Or, they show up at your door when you explicitly told the listing Realtor you did not want any showings. The buyer and Realtor leave or are uncomfortable if they do go through your house. All because someone did not notify you.
You do not get any feedback about the showings that have taken place.
You do not know why you have not received an offer yet.
You are unaware of whether there is anything you can do or change to help sell your home.
The listing Realtor does not know either because they did not ask the showing Realtor for feedback.
They have not recorded who viewed your home or their comments.
Oh No!
You may think that the above is rare, but it is not! Frustration mounts for a buyer, they and their Realtor think:
“Am I going to get in”? “Is the home seller serious about selling?”
If buying a car, the salesperson said he/she would get the keys so you could take a test drive. Then, if they never returned the keys, you would finally move on to another dealership, wouldn’t you?
Your listing Realtor’s credibility transfers to you and your property. If the lack of credibility begins with the property showing, the buyer and their Realtor wonder what other problems they will encounter.
Listing with a Realtor with a reputation for being thorough will never harm you.
Who has a strong web presence?
Has a thorough, consistent follow-up system.
Has the financial capacity to see your property through to the final stages without being pushy.
Ensure that:
Keys are cut and stored in the secure Supra Lock Box (not a contractor box for $39.95).
Listing brochures, presentation folders, or pertinent information is in place.
The sign is installed with directional arrows at each corner.
The listing is active on MLS.
Ensure the Realtor has a system for you to view comments and feedback about your house..
Do they have a checklist they share with you before your house is even listed on the MLS?
Do not let others get in the way of selling your home. Why not make it easy and comfortable for buyers and their Realtors to see your home and make an offer? You are always in the loop, informed, and willing to sell your home.
In summary, the most critical time for selling a London home is BEFORE it goes on the MLS.
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