When thinking about selling a home in London Ontario, what concerns you the most?
In a recent national survey of thousands of home sellers, they were asked, “What did you find most challenging or stressful about selling your home?”
13% preparing their home for sale
10% dealing with a Realtor
9% of the paperwork
7% open houses
20% uncertainty of whether their home will sell or not
41% of the negotiations involved back-and-forth discussions. Was their realtor strong and skilled enough to handle the process?
London, Ontario Home Seller Concerns
This is an unofficial compilation of concerns I frequently hear when meeting with clients or those thinking of selling.
Price (Not surprisingly, almost everyone!)
Showing the home (Keeping the place tidy and show-ready and the disruption of leaving the home, or packing up the kids or the pets.)
Safety and security of those who are seeing the home.
Buyers Qualifications
Closing costs
How Do Buyers Know About a House or a Condo in London, Ontario & Area Is For Sale?
In 2023, 96.7% of homes sold were previewed by buyers on websites, either through Realtors’ sites, MLS, or social media! In 2025, 100%!
It is becoming increasingly easier every year to search for homes for sale from any device, anywhere, at any time!
Knowing the above numbers and how buyers find your home among all the others competing with yours will enable you to make wise decisions. Ensure that your home stands out & gets noticed!
Virtual tours of your home should be compatible with desktops, tablets, or handheld devices. Floor plans and 3-D work well.
Social media, blogs, and multiple websites expose your home to a wider audience of buyers.
Which of the following three online searches would you prefer?
44% of the buyers who walked through a home viewed it online
Sixty-seven percent of buyers who walked through a home had viewed it online and taken a virtual tour.
88.6% of buyers who walked through a home had viewed it online, which had floor plans and a virtual tour.
Strategic presentation tools differentiate between a buyer who sees and potentially buys a home and a buyer who merely deletes it from their search.
The Five Letter Word That Matters The Most: ‘Price’
London and Area Home Sellers: You Only Have 3 Pricing Strategies — Which One Are You Choosing?
When it comes time to sell your home in London, Ontario, your pricing strategy will make or break your results. And no matter the market—sellers, buyers, or balanced—every seller has just three choices:
Price At the Market
Price Behind the Market
Price Ahead of the Market
Let’s break each one down, so you can decide which approach works for you, and what the consequences are.