Have you considered who would buy your home in London, Ontario, if you were to sell? How could you attract the right buyer who would love your place and pay your desired price?
One of the biggest downfalls I see when selling a house or a condo in London, be it through a real estate brokerage or a For Sale by Owner (FSBO) company, is that most marketers & Realtors think that if they do the following:
Put a for-sale sign up?
Put it on MLS, Kijiji, or Facebook?
Take pretty pictures (or doctor them)?
Make up some fancy brochures?
Maybe run an ad in a glossy magazine that is one month too late, a newspaper ad ( called tombstone ads for a reason), or a giant ad with the Realtor’s picture larger than the home?
Do an Open House? (Less than 1% of houses sold are through an open house!)
Who is going to buy your home? Marketing to that group, in other words, focusing on the type of buyer your home will attract, is beneficial and works!
Don’t Worry About How, It is Who!
For example, if you have a four-bedroom, two-car-garage house near good schools, you would market it to families, not to empty nesters or singles. Or, if you have a one-floor, two-bedroom condo in an upscale London neighbourhood, you would not market it to a family of four!
Focus, narrow down, focus, focus, & clarify!
Most homebuyers view between 10 and 16 homes in London, Ontario. They are aware of comparable homes in your area. If they have a top-notch Realtor helping them, they laser-focus on the house that fits their client’s budget and criteria. They do not get lost in the bling and shine of properties that do not meet their client’s profile.
You can have the fanciest billboard in the world, but if it is in the middle of the Sahara Desert, who will see it? If they did, how many miles and hours would it take to get to London, Ontario, to see it? (I googled it, 9519 KM)
I hope this and other tips are helping you prepare your home for sale. Your thought processes should be more transparent. Though selling a home creates anxiety, if systems are in place and your what-ifs are covered, your home will sell!
All you have to do next is choose wisely who will help you make it all happen.
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