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Four Pricing Strategies Home Sellers Use

Four Pricing Strategies Home Sellers Use

As a home buyer, here are four pricing strategies homeowners use when listing their homes on MLS in London, Ontario. How would you negotiate if you were a homebuyer, knowing which?

What price?

  Overpriced:

   Every seller wants to maximize the amount they receive. They may have an inflated home value because they got opinions from uninformed advisors and friends, have an over-financed house, or have renovated their home to a standard inconsistent with.

  Somewhat Overpriced:

  35% of homes on the market are overpriced and sit longer than they should. There are two main reasons for this:

  • The seller and their Realtor are not in tune with the current market,

  • Or the seller has left room for negotiating.

  Priced Correctly at Market Value: 

   Some sellers understand that real estate is part of the supply-and-demand system. They have priced their homes realistically based on a thorough analysis of comparable properties on the market prepared by a competent, knowledgeable Realtor. These competitively priced homes sell quickly and are very close to the asking price.

  Priced Below the Fair Market Value:

  Some sellers are motivated by a quick sale. These homes could attract multiple offers and sell fast, at or above the asking price!

  As a buyer, do you know which strategy is in place?

What if you guessed wrong?

Check Out The London Ontario Buyers Guide

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This website may only be used by consumers that have a bona fide interest in the purchase, sale, or lease of real estate of the type being offered via the website. The data relating to real estate on this website comes in part from the MLS® Reciprocity program of the PropTx MLS®. The data is deemed reliable but is not guaranteed to be accurate.